Publications

The role of staff influencers in sustaining business and employer brand

In 2022 American Marketing Association Summer Academic Conference, 9 - 14 August (pp. 1- 1). August 9, Virtual | August 12-14, Chicago: AMA

Linking personal branding activities on social media and company performance

In 2022 American Marketing Association Winter Academic Conference, 10 - 20 February (pp. 1-1). February 10-11, Virtual | February 18-20 Las Vegas: AMA

Stakeholders’ perceptions of the communication of the territorial brand: the case of Braganca

Journal of Tourism Management Research, 9(2), 155-172

https://doi.org/10.18488/31.v9i2.3172

eCito: an opportunity or a mirage?: case study = eCito dalinimosi automobiliu paslaugos diegimas Vilniuje: atvejo analizė

Poznan: Bogucki Wydawnictwo Naukowe

Vadybinių kompetencijų formalaus pradmenų įgijimo ir neformalaus jų papildymo galimybių studija

Vilnius: ŠMM

Feasibility study of purpose, functions, services and management of the Lithuanian libraries of national significance and county public libraries

Vilnius: [s.n.]

A framework for assessing the low-fare model in the airline industry

Ekonomika, 90(1), 115-130

https://doi.org/10.15388/Ekon.2011.0.952

Double standards in the judgment of consumer versus business unethical behavior

Tržište = Market: review for marketing theory and practice, 26(1), 45- 57

Cooperation among the competitors in international cargo transportation sector: key factors to success

Inžinerinė ekonomika – Engineering Economics, 1 (51), 80-90

Effect of a price discount on retail channel switch from physical to digital and vice versa

In Proceedings of the European Marketing Academy (R2022-111828, pp. 36-36). Kaunas: EMAC