Publications

Viktorija Čmilytė-Nielsen: From the Chessboard to the Parliamentary Hemicycle. In Women Leaders in Central and Eastern Europe: Organizing, Politics, and the Path to Change (pp. 22-35)

https://doi.org/10.4324/9781003661771

Leading for ambidexterity: how Hostinger shapes the culture of innovation

https://doi.org/10.4135/9798348864767

The sustainability claim paradox: when green marketing encourages greater consumption

Business Strategy and the Environment, 1-23

https://doi.org/10.1002/bse.71621

M-matrices and discrete problems with nonlocal boundary conditions

2nd International Scientific Conference Dedicated to the Memory of Prof. Dr. Hermann Minkowski, 23-25 September 2026: conference proceedings (pp. 13-13)

https://doi.org/10.5755/e01.9786090219713

Student summer internship conference accounting and accountability of nongovernmental organisations in the context of digital transformation

Mokslo vasara su LMT, 2026 metai: studentų vasaros mokslinės praktikos rezultatai (pp. 329-329)

Vartotojų pasitikėjimo skalės kūrimas ir validacija

Mokslo vasara su LMT, 2026 metai: studentų vasaros mokslinės praktikos rezultatai (pp. 411-412)

Matching message and messenger: how endorser type and appeal shape advertising credibility and consumer responses in golf advertising

Sport, Business and Management: An International Journal, 1-26

https://doi.org/10.1108/SBM-01-2026-0002

The robustness of mental accounting across 21 countries

ournal of Consumer Research, 1-27

https://doi.org/10.1093/jcr/ucag022