Publications

The age of virtual influencers: exploring the influence of virtual influencer types and their credibility on brand attitude, purchase intention and user engagement

2024 AMA Summer Academic Conference (pp. 1-5). American Marketing Association

https://www.ama.org/events/academic/2024-ama-summer-academic-conference/

Towards the development of the customer-centric online brand reputation measurement scale

2024 AMA Summer Academic Conference (pp. 1-4). American Marketing Association

https://www.ama.org/events/academic/2024-ama-summer-academic-conference/

Building a green jobs economy: Global implications emerging from the UK experience

12th AIB-MENA Conference 2024, December 16-18, University of Birmingham Dubai, UAE

Diminishing FDI & underutilized human capital of Pakistan – a country under state of volatility

AIB-MENA 2023 Annual Conference, December 10-13, 2023, Rabat, Morocco

Social dimensions of sustainable behavior

Sustainable HRM and working life practices (pp. 1-3). University of Gothenburg

https://www.gu.se/en/global-hrm/cghrm-och-falf-sustainable-hrm-and-working-life-practices-conference-2024

Towards sustainable high school education development: Innovative work behaviour, emotional intelligence, creativity, and organizational climate

EURAM 2024, 24-28 June (pp. 1-20). European Academy of Management

https://conferences.euram.academy/2024conference/

Consumer behavioral engagement on social media unwrapped: the impact of message appeal and endorser type

2024 AMA Winter Academic Conference (pp. 1-7). American Marketing Association

https://www.ama.org/events/academic/2024-ama-winter-academic-conference/

Short-Term International Academic Mobility and Academic Career Outcomes

Erasmus and Career-EU Congress and Exhibition 24 - 28 June 2024 (pp. 35-35). Porto: European Association of Erasmus Coordinators-EAEC

https://eracon.info/assets/files/2022/2024/1-ERACON%202024%20-%20ABSTRACTS%20BOOKLET.pdf

The effects of board composition on post-merger integration

Nordic Academy of Management Conference, 14-17 August (pp. 1-10). Nordic Academy of Management

https://nff2024.is/program

From past regimes to present attitudes: Assessing soviet influence on elderly attitude toward volunteering in Lithuania

Voluntary Sector and Volunteering Research Conference 2024 (pp. 1-23). The Voluntary Sector Studies Network

https://www.vssn.org.uk/events/2024-voluntary-sector-and-volunteering-research-conference/