Publications

Škudienė, V., & Žemaitis, E. (2024)

Digital transformations and innovation management: a review and research agenda

Digital Transformation and Society (7, pp. 1-24). World Scientific

Correia, R., & Venciūtė, D. (2024)

AI innovation in services marketing

Hershey, Pennsylvania: IGI Global

Correia, R., Fontes, R., Venciūtė, D., & Dudzinskaitė, U. (2024)

Increasing customer engagement in digital marketing campaigns in a time of AI

AI Innovation in Services Marketing (pp. 48-80). IGI Global

Akstinaitė, V., & Sadler-Smith, E. (2024)

Coaching hubristic leaders

The Health and Wellbeing Coaches’ Handbook: A Practitioner’s Guide for Clinicians, Coaches and Health Professionals (pp. 312-326). Routledge. Taylor & Francis Group

Venciūtė, D., Rimkienė, R., Mušeikytė, G., Baturo, D., & Yue, A. C. (2024)

The age of virtual influencers: exploring the influence of virtual influencer types and their credibility on brand attitude, purchase intention and user engagement

2024 AMA Summer Academic Conference (pp. 1-5). American Marketing Association

Venciūtė, D., Rimkienė, R., & Auruškevičienė, V. (2024)

Towards the development of the customer-centric online brand reputation measurement scale

2024 AMA Summer Academic Conference (pp. 1-4). American Marketing Association

Qureshi, W., & Renwick, D. (2024)

Building a green jobs economy: Global implications emerging from the UK experience

12th AIB-MENA Conference 2024, December 16-18, University of Birmingham Dubai, UAE

Qureshi, W. (2023)

Diminishing FDI & underutilized human capital of Pakistan – a country under state of volatility

AIB-MENA 2023 Annual Conference, December 10-13, 2023, Rabat, Morocco

Toye, S. A. (2024)

Social dimensions of sustainable behavior

Sustainable HRM and working life practices (pp. 1-3). University of Gothenburg

Škudienė, V., Venciūtė, D., Ramanuskienė, I., & Pociūtė, R. (2024)

Towards sustainable high school education development: Innovative work behaviour, emotional intelligence, creativity, and organizational climate

EURAM 2024, 24-28 June (pp. 1-20). European Academy of Management