Publications

Mahmoud, A. B., Mohr, I., Grigoriou, N., & Ball, J. (2023)

Breathing Life into Marketing Scholarship Through Creativity Learning and Teaching

In D. Stottlemyer (Ed.), Creating Motivational Online Environments For Students

Mahmoud, A. B., Kumar, V., Fuxman, L., & Mohr, I. (2023)

Climate change risks, sustainability and luxury branding: Friend or a foe

Industrial Marketing Management, 115, 57-68

Mahmoud, A. B., Berman, A., Reisel, W. D., Fuxman, L., Grigoriou, N., & Tehseen, S. (2023)

Entrepreneurial Marketing Intentions and Behaviours among Students: Investigating the Roles of Entrepreneurial Skills, Entrepreneurial Self-efficacy, and Family Business Exposure

International Review of Entrepreneurship, 21(1), 123-148

Mahmoud, A. B., Berman, A., Grigoriou, N., & Solakis, K. (2023)

Investigating gender as a moderator of extreme-context perception effects on behavioural tendencies towards fashion brands on Instagram in West Africa

Journal of Marketing Communications, 1-23

Mahmoud, A. B. (2023)

The Metaverse and Web 3.0: Revolutionising Consumption and Communication for the Future

In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World (pp. 322-345)

Mahmoud, A. B. (2023)

The Metaverse and Web 3.0

In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World (pp. 322-345)

Hack-Polay, D., Mahmoud, A. B., Ikafa, I., Rahman, M., Kordowicz, M., & Verde, J. M. (2023)

Steering resilience in nursing practice: Examining the impact of digital innovations and enhanced emotional training on nurse competencies

Technovation, 120, 102549

Ashaye, O. R., Mahmoud, A. B., Munna, A. S., & Ali, N. (2023)

The role of social media engagement and emotional intelligence in successful employment

Higher Education, Skills and Work-Based Learning, 13(2), 315-337

Simionescu, M., Mahmoud, A. B., Strielkowski, W., & Jula, N.-M. (2024)

Investigating stress, anxiety, and coping strategies among higher education students in extreme contexts: insights from Romania during the COVID-19 pandemic

BMC Public Health, 24(1), 3497

Mansurali, A., & Mahmoud, A. B. (2024)

Sports Analytics: Data-Driven Sports and Decision Intelligence

In A. Mansurali, P. M. Jeyanthi, D. Hack-Polay, & A. B. Mahmoud (Eds.), Sports Analytics: Data-Driven Sports and Decision Intelligence (pp. 1-17)