Publications

Budrikis, J., Venciūtė, D., Fontes, R., & Correia, R. F. (2026)

Matching message and messenger: how endorser type and appeal shape advertising credibility and consumer responses in golf advertising

Sport, Business and Management: An International Journal, 1-26

Darškuvienė, V. et al. (2026)

The robustness of mental accounting across 21 countries

ournal of Consumer Research, 1-27