Publications
War vs pandemic—investigating the type of extreme context as a moderator of extreme-context perception effects on work alienation and its organisational outcomes
The International Journal of Human Resource Management, 35(20), 3415-3450
https://doi.org/10.1080/09585192.2024.2417177Unlocking Athletic Potential: Harnessing People Analytics for Optimal Performance and Talent Management in Sports
In A. Mansurali, P. M. Jeyanthi, D. Hack-Polay, & A. B. Mahmoud (Eds.), Sports Analytics: Data-Driven Sports and Decision Intelligence (pp. 75-88)
https://doi.org/10.1007/978-3-031-63573-1_5Examining generational differences as a moderator of extreme-context perception and its impact on work alienation organizational outcomes: Implications for the workplace and remote work transformation
Scandinavian Journal of Psychology, 65(1), 70-85
https://doi.org/10.1111/sjop.12955Exploring the public's beliefs, emotions and sentiments towards the adoption of the metaverse in education: A qualitative inquiry using big data
British Educational Research Journal, 50(5), 2320-2341
https://doi.org/10.1002/berj.4026Digital Marketing Analytics in Sports
In A. Mansurali, P. M. Jeyanthi, D. Hack-Polay, & A. B. Mahmoud (Eds.), Sports Analytics: Data-Driven Sports and Decision Intelligence (pp. 55-74)
https://doi.org/10.1007/978-3-031-63573-1_4Analysing the public's beliefs, emotions and sentiments towards Metaverse workplace: A big-data qualitative inquiry
Acta Psychologica, 250, 104498
https://doi.org/10.1016/j.actpsy.2024.104498Aging in the Digital Age: Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population
Journal of Macromarketing
https://doi.org/10.1177/02761467241253286Promoting social justice and women's rights: Mitigating the negative impacts of large hydropower projects on tribal women in the Hindu Kush Himalaya region
Environmental Development, 50, 101001
https://doi.org/10.1016/j.envdev.2024.101001Green branding in fast fashion: examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception
Corporate Communications: An International Journal, 29(6), 915-934
https://doi.org/10.1108/ccij-12-2023-0169