Publications

Kučinskas, G., & Survilaitė, E. (2025)

Revealing AI involvement in ad creation: Effects on authenticity, brand perceptions and consumer intentions

Journal of Information Systems Engineering and Management

Kučinskas, G. (2024)

Psychological perceptions of media channels: Effects on willingness to buy and advertisement trust

Journal of Management Science (JMAS)

Kučinskas, G. (2024)

Consumer responses to diverse digital goods: the role of psychological ownership in life planning apps, music streaming services, and game skins

Journal of Industrial Engineering & Management Research

Venciūtė, D., Correia, R., Sousa, J., Fontes, R., & Aksionova, E. (2025)

User-generated content’s influence on tourist destination image: a generational perspective

Consumer Behavior in Tourism and Hospitality

Kaminskas, R., & Jurkšas, L. (2024)

Waves Across the Atlantic: How Macro Releases Ripple Through Euro Area

Discussion paper series

Gedas Kučinskas (2024)

Exploring Perceived Value Components and Willingness to Pay: A Comparative Study of Digital and Physical Book Formats

Library Progress International

Poderienė, I., & Darškuvienė, V. (2025)

Corporate value creation: the effects of board role and composition on post-merger integration

Managerial Finance

Venciūtė, D., Gintalė, G., Lapinskienė, R., & Correia, R. (2024)

Sustainability and beyond: Decoding the influences of corporate social responsibility on employer brand attractiveness

Cogent Business & Management

Bučiūnienė, I., & Goštautaitė, B. (2025)

The role of sustainable HRM in mitigating the effects of the COVID-19 pandemic on employee well-being in education

International Journal of Public Administration

Kučinskas, G., & Pikturnienė, I. (2024)

Valuing the creator: the impact of author compensation cues on perceived price fairness and purchase intentions

Journal of Internet Commerce