Publications

Javed, T., Zhao, X., Mahmoud, A. B., Fuxman, L., & Houjeir, R. (2024)

Promoting social justice and women's rights: Mitigating the negative impacts of large hydropower projects on tribal women in the Hindu Kush Himalaya region

Environmental Development, 50, 101001

Javed, T., Mahmoud, A. B., Yang, J., & Zhao, X. (2024)

Green branding in fast fashion: examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception

Corporate Communications: An International Journal, 29(6), 915-934

Mahmoud, A. B., & Mahroof, K. (2025)

The Proof is in the Pudding: Public Beliefs, Emotions and Sentiments on Drone Deliveries in Extreme Contexts

European Journal of Marketing

Venciūtė, D., Lukošiūtė, N., Correia, R. F., Meneses, R., & Kušlys, M. (2025)

Leveraging sustainability cues in fashion advertising: comparative insights from Lithuania’s slow and fast fashion markets

European Business Review, 1-35

Venciūtė, D., Correia, R. F., Kušlys, M., & Abromaitė, Š. (2025)

Unveiling the power of culture: a catalyst for tourism growth in OECD countries

Journal of Policy Research in Tourism, Leisure and Events, 1-13

Mahmoud, A. B., Kumar, V., & Spyropoulou, S. (2025)

Identifying the Public's Beliefs About Generative Artificial Intelligence: A Big Data Approach

IEEE Transactions on Engineering Management, 72, 827-841

Mahmoud, A. B., Kumar, V., Berman, A., Elhajjar, S., & Fuxman, L. (2025)

Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation

European Journal of Marketing, 59(3), 601-644

Mahmoud, A. B., Fuxman, L., Asaad, Y., & Solakis, K. (2025)

Exploring new realms or losing touch? Assessing public beliefs about tourism in the metaverse–a big-data approach

International Journal of Contemporary Hospitality Management

Mahmoud, A. B. (2025)

Eliciting Public Beliefs about Metaverse Esports

Internet Research

Auruškevičienė, V., Survilaitė, E., & Reardon, J. (2025)

Geopolitical uncertainty and consumer behavior: How risk perception and coping mechanisms shape spending patterns

2025 AMS Annual Conference, May 21-23, Montreal (pp. 1-13)