Publications
Social media marketing – from tool to capability
Organizacijų vadyba: sisteminiai tyrimai, 79, 131-145
https://sciendo.com/article/10.1515/mosr-2018-0009The impact of influencer marketing on purchase behaviour: The role of congruence
In A. Malter, S. M. Baker, & S. Im (Eds.), 2021 AMA Winter Academic Conference The Human Side of Marketing in an Age of Digital Transformation February 17-19 (Virtual) (pp. 801-805). American Marketing Association
The effects of innovative work practices on firm and worker outcomes: evidence from Lithuania
In International Perspectives on Participation (Advances in the Economic Analysis of Participatory & Labor-Managed Firms, Vol. 15) (pp. 121-150). Emerald Group Publishing
The speed and extent of new venture internationalisation in the emerging economy context
Entrepreneurial Business and Economics Review, 3(2), 41-52
https://doi.org/10.15678/EBER.2015.030204Towards the vernonian model: Internationalization process of the pure internet firm from one emerging economy to another
In Proceedings of 4th European business research conference (pp. 1-25). Londonas: Imperial College
Network research on internationalisation of firms form the emerging economies: Literature review and propositions
European Journal of Business and Economics, 10(1), 26-30
https://doi.org/10.12955/ejbe.v9i2.548Bounded sociality view of internationalization of firms and its key concepts
In Competitiveness of the CEE Region in the Global Economy: 1st AIB-CEE Chapter conference, October 9-11. Budapest, Hungary
The resource-based view and SME internationalisation: An emerging economy perspective
Entrepreneurial Business and Economics Review, 3(2), 53-64
https://doi.org/10.15678/EBER.2015.030205