Publications
Constructing ethical leadership through talk: a linguistic analysis of CEO letters to shareholders
Strategy & Leadership, 1-23
https://doi.org/10.1108/SL-07-2026-0334Conceptualizing B2B SMEs digitalization
Academy of Marketing Science World Marketing Congress 2026, July 7-10, Vilnius (pp. 1-1)
Understanding digitalization in Lithuania B2B SMEs: Preliminary findings
Regional Industrial Marketing Management Summit: Baltic States, 2026, September 23-25, Warsaw (pp. 1-1)
When companies go wrong: how corporate misconduct influences consumers' willingness to switch brands through response strategy and perceived social value
EuroMed Journal of Business, 1-22
https://doi.org/10.1108/EMJB-04-2026-0232Navigating lived realities: E-coaching for leadership self-efficacy among Eastern European female leaders in a global context
38th British Academy of Management, BAM 2024, September 2-6, Nottingham (pp. 1-1)
Managing in in-between times: Temporal volatility, paradox, and the reconfiguration of organizational sensemaking
26th Annual Conference of the European Academy of Management, EURAM 2026, June 16-19, Kristiansand (pp. 1-1)
When flexibility backfires: Field evidence on the limits of the decoy effect in services
Academy of Marketing Science Conference 2026, May 12-14, Savannah, Georgia (pp. 1-1)