Publications

From Theory to practice: a framework of practical implications for industrial digital marketing

7th Industrial Marketing Management Summit 2024, 9-11 January 2024, University of Leeds

From theory to practice: practical implications as a translational bridge between research relevance and impact

Industrial Marketing Management, 125, 131-149

https://doi.org/10.1016/j.indmarman.2024.12.017

Using immersive technologies in soft skills development: student perspectives

10th International XR-Metaverse Conference 2025, 25-27 June 2025, Maastricht University

Promoting prosocial behaviors through leadership: the role of line managers in fostering individual sustainability

Highlights of Sustainability, 4(3), 158-173

https://doi.org/10.54175/hsustain4030010

Factors affecting value co-creation through artificial intelligence in tourism: a general literature review

Journal of Tourism Futures, ahead-of-print(ahead-of-print)

https://doi.org/10.1108/jtf-06-2021-0157

Fashion Resale Behaviours and Technology Disruption: An In-Depth Review

In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era (pp. 351-373)

https://doi.org/10.4018/978-1-6684-4168-8.ch015

A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend

Journal of Fashion Marketing and Management: An International Journal, 26(4), 640-660

https://doi.org/10.1108/jfmm-03-2021-0060

Locus of control as a moderator of the effects of COVID-19 perceptions on job insecurity, psychosocial, organisational, and job outcomes for MENA region hospitality employees

European Management Review, 19(2), 313-332

https://doi.org/10.1111/emre.12494

A generational study of employees’ customer orientation: a motivational viewpoint in pandemic time

Journal of Strategic Marketing, 30(8), 746-763

https://doi.org/10.1080/0965254X.2020.1844785

Modelling Socio-Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time

In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era (pp. 169-191)

https://doi.org/10.4018/978-1-6684-4168-8.ch008