Publications

Arora, N., Manchanda, P., Aggarwal, A., Arya, V., & Auruškevičienė, V. (2026)

Masstige apparel products and FOMO in online shopping: Tapping the emerging market for luxury consumption

International Journal of Technology Marketing, 20(2), 131-149

Žemaitis, E., Uygur, M. R., Toye, S. A., & Šimelytė, A. (2026)

Left, right, or buy green? Political ideology and sustainable consumption in Europe

Entrepreneurship and Sustainability Issues, 13(4), 265-278

Venciūtė, D., Lapinskienė, R., Verseckaitė, E., & Jackevičiūtė, A. (2026)

Employer brands across borders: Generation Z expectations in Lithuania and the USA

Journal of Global Marketing, 1-18

Venciūtė, D., April Yue, C., Baturo, D., Mušeikytė, G., & Correia, R. F. (2026)

Less human, more effective? Consumer responses to human-like and cartoon-like virtual influencers

Journal of Marketing Communications, 1-36

Uygur, M. R., & Peyravi, B. (2026)

Green votes are not enough: Coalition politics and the conversion of circular economy ambition into material circularity in Europe

Journal of Circular Economy, 4(1), 1299-1314

Petrylaitė, E., Kazlauskaitė, R., & Johnston, L. (2026)

Guest editorial: The dark side of CSR: Causes, constraints and consequences of (un)delivering the promise

European Business Review, 38(1), 1-16

Correia, R. F., Stabingytė, I., Venciūtė, D., & Fontes, R. (2026)

Authenticity and control in restaurant social media

Anatolia: An International Journal of Tourism and Hospitality Research, 1-19

Kaminskas, R., & Jurkšas, L. (2026)

Waves across the Atlantic: how macro and monetary releases ripple through euro area markets

International journal of finance and economics, 00, 1-27

Joye, Y., Lange, F., Vijaikis, A., Barauskaitė, D., & Bolderdijk, J. W. (2026)

When nature competes: rewarding nature experiences can undermine prosocial and pro-environmental behavior

Journal of environmental psychology, 111, 1-10

Fasbender, U., Drury, L., Goštautaitė, B., Keller, A. C., Vignoli, M., & Wolf, T. (2026)

No matter the distance? A theoretical framework of age-diverse friendship effects

Work, Aging and Retirement, 1-51