Publications

Setkute, J. and Dibb, S. (2024)

From Theory to practice: a framework of practical implications for industrial digital marketing

7th Industrial Marketing Management Summit 2024, 9-11 January 2024, University of Leeds

Setkute, J. and Dibb, S. (2025)

From theory to practice: practical implications as a translational bridge between research relevance and impact

Industrial Marketing Management, 125, 131-149

Gibson, A., Minto, N., Setkute, J. and Garzia Pascual, B. 2025

Using immersive technologies in soft skills development: student perspectives

10th International XR-Metaverse Conference 2025, 25-27 June 2025, Maastricht University

Toye, S. A., & Uygur, M. R. (2025)

Promoting prosocial behaviors through leadership: the role of line managers in fostering individual sustainability

Highlights of Sustainability, 4(3), 158-173

Solakis, K., Katsoni, V., Mahmoud, A. B., & Grigoriou, N. (2022)

Factors affecting value co-creation through artificial intelligence in tourism: a general literature review

Journal of Tourism Futures, ahead-of-print(ahead-of-print)

Mohr, I., Fuxman, L., & Mahmoud, A. B. (2022)

Fashion Resale Behaviours and Technology Disruption: An In-Depth Review

In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era (pp. 351-373)

Mohr, I., Fuxman, L., & Mahmoud, A. B. (2022)

A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend

Journal of Fashion Marketing and Management: An International Journal, 26(4), 640-660

Mahmoud, A. B., Reisel, W. D., Fuxman, L., & Hack-Polay, D. (2022)

Locus of control as a moderator of the effects of COVID-19 perceptions on job insecurity, psychosocial, organisational, and job outcomes for MENA region hospitality employees

European Management Review, 19(2), 313-332

Mahmoud, A. B., Grigoriou, N., Fuxman, L., Reisel, W. D., Hack-Polay, D., & Mohr, I. (2022)

A generational study of employees’ customer orientation: a motivational viewpoint in pandemic time

Journal of Strategic Marketing, 30(8), 746-763

Mahmoud, A. B., Berman, A., Tehseen, S., & Hack-Polay, D. (2022)

Modelling Socio-Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time

In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era (pp. 169-191)