Assoc. Prof. Dr. Neringa Ivanauskienė
Dr. Neringa Ivanauskienė is Associate Professor at ISM University of Management and Economics. Neringa Ivanauskienė has been working for more than 20 years in business and gained experience in the international pharmaceutical market and in the retail banking sector. Neringa spent a few years in the public sector as a former advisor to Kaunas city mayor.
Dr. Neringa Ivanauskienė specializes in Strategic Management, and has more than ten years of experience in teaching and developing curriculum in business management programs. Besides teaching, she actively participates in international conferences and has delivered academic presentations in the British Academy of Management BAM, Academy of Marketing Science conferences.
Teaching areas
- Strategic Management
Publications
Ivanauskienė, N. (2012). Differential Impact of Customer Perceived Value Determinants on Loyalty in Retail Banking [Doctoral dissertation]. ISM University of Management and Economics
Ivanauskienė, N., & Auruskeviciene, V. (2008). Klientų lojalumo programos: tendencijos mažmeninės bankininkystės rinkoje. Ekonomika ir vadyba: aktualijos ir perspektyvos. 3(12), 116-123.
Ivanauskienė, N., & Auruskevičienė, V. (2013). The impact of value equity and brand equity on loyalty: an empirical investigation in retail banking. Organizacijų vadyba, 65, 21-31. http://doi.org/10.7220/MOSR.1392.1142.2013.65.2
Ivanauskienė, N., Auruskeviciene, V., Škudienė, V., & Nedzinskas, S. (2012). Customer perceptions of value: case of retail banking. Organizations and markets in emerging economies, 3(1), 75-88. https://doi.org/10.15388/omee.2012.3.1.14276
Ivanauskienė, N., Auruškevičienė, V., Ramonienė, L., & Škudienė, V. (2015). The relationship among e-marketing strategy and success of internationalization process of the SMEs in emerging economies. European Journal of Business and Economics, 10(2), 11-15.
Ivanauskienė, N., Šalčiuvienė, L., & Auruškevičienė, V. (2013). Valuation of drivers of perceived customer value in various retail banking segments in an emerging market. In Managing to make a difference, British Academy of management BAM conference proceedings (pp. 1-4). Liverpool, UK.
Auruškevičienė, V., Ivanauskienė, N., & Bielskienė, M. (2013). Consumer perceived corporate ethicality impact on retail chain image: examination from vicarious and personal perspectives. International Journal of Liberal Arts and Social Science, 1(1), 1-13.
Auruškevičienė, V., Ivanauskienė, N., & Šalčiuvienė, L. (2013). Perceived value drivers of customer loyalty in an emerging market. In Managing to make a difference, British Academy of Management BAM conference proceedings (pp. 1-5). Liverpool, United Kingdom.
Ramonienė, L., Petrulytė, E., & Ivanauskienė, N. (2015) Web Atmospherics effect on intention to purchase: a Case of online apparel stores. In K. K. Kim (Ed.), Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference (pp. 57-67). Springer Cham.
Šalčiuvienė, L., Auruškevičienė, V., & Ivanauskienė, N. (2014). Key drivers affecting customer intention to purchase financial services online. Engineering Economics, 25(2), 194-202. http://doi.org/10.5755/j01.ee.25.2.6427
Šalčiuvienė, L., Ivanauskienė, N., Auruškevičienė, V., & Mikoliūnas, T. (2017). Moderating effects of customer profitability in the retail banking services sector. In 50th Academy Marketing Conference, 3-6 July (pp. 66-66). Hull: University of Hul
Šalčiuvienė, L., Ivanauskienė, N., Auruškevičienė, V., & Mikoliūnas, T. (2017). Reasessing relationship equity in the retail banking services sector. In 50th Academy Marketing Conference, 3-6 July (pp. 70-70). Hull: University of Hull
Škudienė, V., Auruškevičienė, V., Ivanauskienė, N., & Ramonienė, L. (2014). The internationalization and e-marketing adoption of emerging economy SMEs. International Journal of Liberal Arts and Social Science, 2(2), 110-126.