Publikacijos
The impact of message appeal on consumer behavioural engagement in the cybersecurity industry: the role of endorser type
Information and Computer Security
https://doi.org/10.1108/ICS-08-2024-0198Europos socialinių verslų stebėsenos Lietuvos ataskaita
Lietuva: Lietuvos socialinio verslo asociacija
https://lisva.org/wp-content/uploads/2024/12/LiSVA-ataskaita-2023-2024_LT.pdfDigital transformations and innovation management: a review and research agenda
Digital Transformation and Society (7, pp. 1-24). World Scientific
https://doi.org/10.1142/13899Increasing customer engagement in digital marketing campaigns in a time of AI
AI Innovation in Services Marketing (pp. 48-80). IGI Global
http://10.4018/979-8-3693-2153-9.ch003Coaching hubristic leaders
The Health and Wellbeing Coaches’ Handbook: A Practitioner’s Guide for Clinicians, Coaches and Health Professionals (pp. 312-326). Routledge. Taylor & Francis Group
https://doi.org/10.4324/9781003319016The age of virtual influencers: exploring the influence of virtual influencer types and their credibility on brand attitude, purchase intention and user engagement
2024 AMA Summer Academic Conference (pp. 1-5). American Marketing Association
https://www.ama.org/events/academic/2024-ama-summer-academic-conference/Towards the development of the customer-centric online brand reputation measurement scale
2024 AMA Summer Academic Conference (pp. 1-4). American Marketing Association
https://www.ama.org/events/academic/2024-ama-summer-academic-conference/