Publications

Global marketing in the new verse: Trends and ideas. Why cross-cultural marketing matters even more today. Complexity of multicultural identities

World Marketing Congress 2025, July 2-4, Dijon (pp. 1-13)

Cyber attacks – acceptance or denial: the influence of message source type and credibility on consumer affective and behavioral responses

AMA Winter Academic Conference 2025, February 14-16, Phoenix (pp. 1-1)

From human to posthuman: the strategic role of virtual influencers in contemporary marketing

Redefining the Future of Digital Marketing With Virtual Influencers (pp. 1-24)

http://10.4018/979-8-3373-0255-3.ch001

Redefining the future of digital marketing with virtual influencers

http://10.4018/979-8-3373-0255-3

Accounting for a Soviet republic: Lithuanian GDP time-series, 1940-1995

Preprint, SSRN

http://10.2139/ssrn.5739509

A new estimate of Lithuanian GDP for 1937: How does interwar Lithuania compare?

Cliometrica, 13(38), 1-55

http://10.1007%2Fs11698-019-00189-8

Economic growth in the Baltic States since 1913: From capitalism to socialism and back

Oxford University Research Archive

http://10.5287/ora-w4m7beqqg

Through sadness to sustainability: How meaning threat sparks sustainable consumption

Organizations and Markets in Emerging Economies, 16(2(33)), 462-481

http://10.15388/omee.2025.16.20

Every signal counts: Effects of ECB presidents’ textual and verbal sentiments on financial markets

RSA 2025, 66th Annual Conference of the Italian Economic Association, October 23-25, University of Naples Parthenope (pp. 1-22)

Every signal counts: Effects of ECB presidents’ textual and verbal sentiments on financial markets

5th Workshop on Financial Econometrics and Empirical Modeling of Financial Markets, 2025, October 16-17, Berlin (pp. 1-28)