Publications

Šetkutė, J., & Tzempelikos, N. (2026)

Conceptualizing B2B SMEs digitalization

Academy of Marketing Science World Marketing Congress 2026, July 7-10, Vilnius (pp. 1-1)

Šetkutė, J. (2026)

Understanding digitalization in Lithuania B2B SMEs: Preliminary findings

Regional Industrial Marketing Management Summit: Baltic States, 2026, September 23-25, Warsaw (pp. 1-1)

Survilaitė, E., Žukauskas, K., Barauskaitė, D., & Venciūtė, D. (2026)

When companies go wrong: how corporate misconduct influences consumers' willingness to switch brands through response strategy and perceived social value

EuroMed Journal of Business, 1-22

Lysionak, K. (2024)

Navigating lived realities: E-coaching for leadership self-efficacy among Eastern European female leaders in a global context

38th British Academy of Management, BAM 2024, September 2-6, Nottingham (pp. 1-1)

Toye, S. A., Uygur, M. R., & Skučaitė, G. (2026)

Managing in in-between times: Temporal volatility, paradox, and the reconfiguration of organizational sensemaking

26th Annual Conference of the European Academy of Management, EURAM 2026, June 16-19, Kristiansand (pp. 1-1)

Paukštytė, A., Venciūtė, D., & Reardon, J. (2026)

When flexibility backfires: Field evidence on the limits of the decoy effect in services

Academy of Marketing Science Conference 2026, May 12-14, Savannah, Georgia (pp. 1-1)

Manrai, A. K., Suttikun, C., & Venciūtė, D. (2026)

Global marketing in a new era - emerging trends and innovative ideas

Academy of Marketing Science Conference 2026, May 12-14, Savannah, Georgia (pp. 1-1)

Lapinskienė, R., Venciūtė, D., Kaliukevičiūtė, L., & Thomas, A. (2026)

For the sake of the state: Factors determining public sector attractiveness among generation Z

Academy of Marketing Science World Marketing Congress 2026, July 7-10, Vilnius (pp. 1-1)

Jonynienė, V. (2026)

From abusive supervision to employee well-being: the mediating roles of attributions and coping strategies

40th British Academy of Management Conference, BAM 2026, September 9-11, London (pp. 1-1)

Bučiūnienė, I., Yerlitas, T., Kušlys, M., Nostytė, S., Kazlauskaitė, R., & Augutytė-Kvedaravičienė, I. (2026)

How black is the artificial intelligence “black box”: The influence of AI opacity and AI aversions on ethical decision-making

Turkish Academy of Management 2026 Annual Meeting 2026, August 31- September 4, Izmir (pp. 1-1)