Publications
Global marketing in the new verse: Trends and ideas. Why cross-cultural marketing matters even more today. Complexity of multicultural identities
World Marketing Congress 2025, July 2-4, Dijon (pp. 1-13)
Cyber attacks – acceptance or denial: the influence of message source type and credibility on consumer affective and behavioral responses
AMA Winter Academic Conference 2025, February 14-16, Phoenix (pp. 1-1)
From human to posthuman: the strategic role of virtual influencers in contemporary marketing
Redefining the Future of Digital Marketing With Virtual Influencers (pp. 1-24)
http://10.4018/979-8-3373-0255-3.ch001Redefining the future of digital marketing with virtual influencers
http://10.4018/979-8-3373-0255-3Accounting for a Soviet republic: Lithuanian GDP time-series, 1940-1995
Preprint, SSRN
http://10.2139/ssrn.5739509A new estimate of Lithuanian GDP for 1937: How does interwar Lithuania compare?
Cliometrica, 13(38), 1-55
http://10.1007%2Fs11698-019-00189-8Economic growth in the Baltic States since 1913: From capitalism to socialism and back
Oxford University Research Archive
http://10.5287/ora-w4m7beqqgThrough sadness to sustainability: How meaning threat sparks sustainable consumption
Organizations and Markets in Emerging Economies, 16(2(33)), 462-481
http://10.15388/omee.2025.16.20