Public Relations (MNG229)

In completing this course, students will learn:

• Have gained a historical perspective of the public relations discipline and profession.
• Understand the basic theories, principles, concepts and practices relevant to public relations.
• Understand key processes involved in public relations, including goal, research, planning, strategy, implementation, and evaluation.
• Gained an international perspective of public relations.
• Gained insights into the different types of public relations industries and careers.
• Demonstrated proficiency in written and oral communications.

• To understand the basic theories, principles, concepts and practices relevant to public relations.
• To identify, analyze, and apply effective public relations strategies, messaging, and channels
• To understand key processes involved in public relations, including goal, research, planning, strategy, implementation, and evaluation.
• To understand the ethical issues related to public relations.
• To identify and segment different stakeholders of organizations based on different segmentation methods, to understand and identify the best communication channels based on the PESO model.
• To gain insights into the different types of public relations industries and careers.
• To work in a team, to present work results in written and oral form.