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Dr. Eimantė Survilaitė

Eimantė Survilaitė
Dr. Eimantė Survilaitė

ISM Doctoral student in Management

Eimante.Survilaite@ism.ltGoogle Scholar

Dr. Eimantė Survilaitė is a Researcher and Research Project Manager at ISM University. She received her doctoral degree in Management from ISM University in 2025. Her main areas of research interest are consumer and citizen behaviour, psychological processes underlying citizen group-oriented decisions and the resulting outcomes. In particular, she is interested in value co-creation under diverse settings (both extreme contexts and stable conditions), and how it may shape individual and community resilience. She has presented her research at various international conferences, including the European Academy of Management Conference (EURAM) and the Academy of Marketing Science’s (AMS) annual conference, Marketing Educators Association (MEA), among others. Eimantė has also been actively involved in several research projects funded by the Research Council of Lithuania.

Research areas

  • Interdisciplinary consumer behaviour
  • Value co-creation
  • Brand activism

Courses

Research Methodology (GRAV001)
Research Project in Innovation and Technology Management (GRAI023)

Publications

Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., Šidlauskienė, J., & Mačiulis, N. (2025). Distinguishing between recovery and transformation: a systematic review of purchasing and consumption during crises. Journal of consumer affairs, 59(1), 1-20. doi:10.1111/joca.70003
Kučinskas, G., & Survilaitė, E. (2025). Revealing AI involvement in ad creation: Effects on authenticity, brand perceptions and consumer intentions. Journal of Information Systems Engineering and Management, 10(16s), 727-740. doi:10.52783/jisem.v10i16s.2659
Auruškevičienė, V., Survilaitė, E., & Reardon, J. (2025). Geopolitical uncertainty and consumer behavior: How risk perception and coping mechanisms shape spending patterns. In 2025 AMS Annual Conference, May 21-23, Montreal (pp. 1-13). Academy of Marketing Science
Survilaitė, E., Auruškevičienė, V., Misiūnas, D., Židonis, Ž., Šidlauskienė, J., & Mačiulis, N. (2024). What drives individuals’ resilience during times of crisis? A systematic literature review. In European Academy of Management Conference, 25-28 June (pp. 1-40). Bath: European Academy of Management
Correia, R. F., Jakutis, L., Vilkaitis, K., Survilaitė, E., Venciūtė, D., & De Sousa, J. P. P. (2024). The effect ofconsumer participation during the new product development process on consumer brand identification: a gamingindustry study. Business Strategy & Development, 7(2), 1-10. doi:10.1002/bsd2.391
Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., & Šidlauskienė, J. (2023). Enhancing education service outcomes through value co-creation. Baltic Journal of Management, 19(1), 103-122. https://doi.org/10.1108/BJM-12-2022-0474
Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., & Šidlauskienė, J. (2022). What drives parents to co-create? Moderating role of ideological orientation and individualism. In European Academy of Management Conference, 15-17 June (pp. 1-39). Zurich: EURAM
Survilaitė, E., Škudienė, V., & Auruškevičienė, V. (2022). Enabling conditions for value co-creation in higher education: The case of international study trips. In The 46th Annual Marketing Educators’ Association Conference (p. 42). Seattle, WA / Online: Marketing Educators' Association

Publications

Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., & Šidlauskienė, J. (2022). What drives parents to co-create? Moderating role of ideological orientation and individualism. In European Academy of Management Conference, 15-17 June (pp. 1-39). Zurich: EURAM
Survilaitė, E., Škudienė, V., & Auruškevičienė, V. (2022). Enabling conditions for value co-creation in higher education: The case of international study trips. In The 46th Annual Marketing Educators’ Association Conference (p. 42). Seattle, WA / Online: Marketing Educators’ Association
Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., & Šidlauskienė, J. (2023). Enhancing education service outcomes through value co-creation. Baltic Journal of Management, 19(1), 103-122. https://doi.org/10.1108/BJM-12-2022-0474
Survilaitė, E., Auruškevičienė, V., Misiūnas, D., Židonis, Ž., Šidlauskienė, J., & Mačiulis, N. (2024). What drives individuals’ resilience during times of crisis? A systematic literature review. In European Academy of Management Conference, 25-28 June (pp. 1-40). Bath: European Academy of Management
Correia, R. F., Jakutis, L., Vilkaitis, K., Survilaitė, E., Venciūtė, D., & De Sousa, J. P. P. (2024). The effect ofconsumer participation during the new product development process on consumer brand identification: a gamingindustry study. Business Strategy & Development, 7(2), 1-10. doi:10.1002/bsd2.391
Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., Šidlauskienė, J., & Mačiulis, N. (2025). Distinguishing between recovery and transformation: a systematic review of purchasing and consumption during crises. Journal of consumer affairs, 59(1), 1-20. doi:10.1111/joca.70003
Kučinskas, G., & Survilaitė, E. (2025). Revealing AI involvement in ad creation: Effects on authenticity, brand perceptions and consumer intentions. Journal of Information Systems Engineering and Management, 10(16s), 727-740. doi:10.52783/jisem.v10i16s.2659
Auruškevičienė, V., Survilaitė, E., & Reardon, J. (2025). Geopolitical uncertainty and consumer behavior: How risk perception and coping mechanisms shape spending patterns. In 2025 AMS Annual Conference, May 21-23, Montreal (pp. 1-13). Academy of Marketing Science