Business and Marketing in a Global World (MNG291)

In this course, students will immerse themselves in the world of business and marketing through engaging conference sessions and insightful company visits. They’ll not only learn about leading marketing functions in global companies and crafting effective global marketing strategies but also gain hands-on experience by delving into real-world case studies. Through these experiences, students will acquire invaluable insights into the dynamic landscape of global marketing, learning directly from industry experts and witnessing firsthand the strategies behind successful global campaigns.

• Understand the concept of global business and marketing and learn the skills and competencies required for working in global marketing-oriented companies.
• Develop capabilities to critically evaluate the global business and marketing strategy.
• Understand the operational and strategic aspects of running a global marketing campaign.
• Develop personal and professional competencies through active practical engagement with global companies.