Emilija Antanavičiūtė
Emilija Antanavičiūtė is a full-time PhD student in Management. Her research topic, “Testing Disclosure-Based Nudges to Increase Trust and Control in AI Feature Adoption on SaaS Platforms,” is supervised by Dr. Ali B. Mahmoud. Emilija is interested in exploring user aversion to unfamiliar technology and identifying actionable ways to reduce it.
Emilija is a marketer focused on product interfaces and user journey optimization through strategies informed by behavioral theory, choice architecture, and decision-making science. After spending a few years working at an academia-backed marketing startup, she has transitioned into a more data-driven and product-facing role in conversion rate optimization at the Lithuanian tech giant Hostinger.
She is also a passionate public speaker, often presenting at conferences or invited by businesses to deliver trainings and workshops on applying behavioral science in business.
Emilija holds a bachelor’s degree in Economics and Politics from the University of Warwick (UK) and a master’s degree in Behavioral Economics from Reichman University (Israel).
Research areas
- Consumer behavior
- Nudging and behavioral interventions
- Aversion to unfamiliar technology and AI