Pricing Strategy (MNG300)

Pricing is a central element of marketing strategy and business performance. The aim of this course is to provide students with a foundational understanding of pricing. They will explore the the key roles of cost, customer value, and competition and the methods by which businesses set prices. Through case studies, in class exercises, and group project, the course develops both analytical and practical skills, enabling students to understand the composition of price, assess market situation and consumer willingness to pay. Students will learn to notice, recognize and, most importantly, apply behavioral pricing tactics for products and services both digital and physical. By course completion, students will be able to analyze, apply, and communicate pricing strategies that drive businesses forward.