Publication authors: Eimantė Survilaitė

• Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., & Šidlauskienė, J. (2026). What drives parents to co-create value in public schools: Examining the role of ideological orientation. Public Management Review, 1-32. doi:10.1080/14719037.2026.2628119
• Auruškevičienė, V., Survilaitė, E., Misiūnas, D., & Reardon, J. (2025). Geopolitical uncertainty and spending behavior: Examining the roles of consumer risk perception, coping appraisal, and resilience. Organizations and Markets in Emerging Economies, 16(1 (32)), 6-30. doi:10.15388/omee.2025.16.1
• Auruškevičienė, V., Survilaitė, E., & Reardon, J. (2025). Geopolitical uncertainty and consumer behavior: How risk perception and coping mechanisms shape spending patterns. In 2025 AMS Annual Conference, May 21-23, Montreal (pp. 1-13). Academy of Marketing Science
• Kučinskas, G., & Survilaitė, E. (2025). Revealing AI involvement in ad creation: Effects on authenticity, brand perceptions and consumer intentions. Journal of Information Systems Engineering and Management, 10(16s), 727-740. doi:10.52783/jisem.v10i16s.2659
• Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., Šidlauskienė, J., & Mačiulis, N. (2025). Distinguishing between recovery and transformation: a systematic review of purchasing and consumption during crises. Journal of consumer affairs, 59(1), 1-20. doi:10.1111/joca.70003
• Correia, R. F., Jakutis, L., Vilkaitis, K., Survilaitė, E., Venciūtė, D., & De Sousa, J. P. P. (2024). The effect ofconsumer participation during the new product development process on consumer brand identification: a gamingindustry study. Business Strategy & Development, 7(2), 1-10. doi:10.1002/bsd2.391