Publication authors: Gedas Kučinskas

• Kučinskas, G., & Pikturnienė, I. (2023). Examining consumer's journeys via informational touchpoints: Differences for the time, product group and gender. Stochastic Modelling and Computational Sciences, 3(2(I)), 213-226.doi:10.5281/zenodo.13740474
• Kučinskas, G. (2024). Negative effects of revealing AI involvement in products: Mediation by authenticity andrisk, moderation by trust in AI and familiarity with AI. International Journal of Intelligent Systems andApplications in Engineering, 12(22s), 1530-1547. doi:10.5281/zenodo.13337499
• Kučinskas, G. (2024). Generation of digital value through dynamic material hermeneutics: a postphenomenological analysis of human-technology relations with digital goods. International Journal of Science and Research Archive, 12(2), 1506-1516. https://doi.org/10.30574/ijsra.2024.12.2.1414
• Kučinskas, G. (2024). Promotion hurts brand personality and consumer responses. International Journal of Business & Management Studies, 05(05), 97-106. https://doi.org/10.56734/ijbms.v5n5a10
• Kučinskas, G., Radavičienė, I., & Pikturnienė, I. (2022). Effect of a price discount on retail channel switch from physical to digital and vice versa. In Proceedings of the European Marketing Academy (R2022-111828, pp. 36-36). Kaunas: EMAC
• Kučinskas, G., & Pikturnienė, I. (2020). Digital books should be cheaper than printed: perceived price fairness effects on intention to purchase and willingness to buy. In 11th EMAC regional conference (pp. 55-55). Zagreb: EMAC.