Publication authors: Gedas Kučinskas

• Kučinskas, G., & Survilaitė, E. (2025). Revealing AI involvement in ad creation: Effects on authenticity, brand perceptions and consumer intentions. Journal of Information Systems Engineering and Management, 10(16s), 727-740. doi:10.52783/jisem.v10i16s.2659
• Kučinskas, G. (2024). Psychological perceptions of media channels: Effects on willingness to buy and advertisement trust. Journal of Management Science, 7(3), 387-395
• Kučinskas, G. (2024). Consumer responses to diverse digital goods: the role of psychological ownership in life planning apps, music streaming services, and game skins. Journal of Industrial Engineering & Management Research, 5(4), 13-24
• Gedas Kučinskas (2024). Exploring Perceived Value Components and Willingness to Pay: A Comparative Study of Digital and Physical Book Formats. Library Progress International, 44(3), 19387-19401
• Kučinskas, G., & Pikturnienė, I. (2024). Valuing the creator: the impact of author compensation cues on perceived price fairness and purchase intentions. Journal of Internet Commerce, 23(4), 329-353. doi:10.1080/15332861.2024.2418169
• Kučinskas, G., & Pikturnienė, I. (2023). Examining consumer's journeys via informational touchpoints: Differences for the time, product group and gender. Stochastic Modelling and Computational Sciences, 3(2(I)), 213-226.doi:10.5281/zenodo.13740474