Publikacijos

Venciūtė, D., Rimkienė, R., Joye, Y., Bieliūnaitė, I., & Auruškevičienė, V. (2023)

Social media presence, psychological well-being, and influencer marketing: motivations, processes, and outcomes

In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 634-641). San Francisco: American Marketing Association

Venciūtė, D., Karalius, L., Auruškevičienė, V., & Reardon, J. (2023)

Employee advocacy on social media and the way it affects attitudes toward the brand: the role of parasocial relationships

In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 543-550). San Francisco: American Marketing Association

Rimkiene, R., Venciūtė, D., & Auruškevičienė, V. (2023)

The role of online brand reputation in improving company’s performance: An exploratory study

In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 678-685). San Francisco: American Marketing Association

Ramonienė, L., Gedminaitė, E., & Venciūtė, D. (2023)

Exploring value co-creation experiences in the digital music entrepreneurial ecosystem

In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 921-929). San Francisco: American Marketing Association

Venciūtė, D., Mackevičienė, I., Kušlys, M., & Correia, R. F. (2023)

The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour

Journal of Retailing and Consumer Services, 75, 1-10

Venciūtė, D., Karalius, L., Reardon, J., & Auruškevičienė, V. (2023)

The impact of staffs’ social media advocacy on attitudes toward the brand: the mediating role of parasocial relationships

Journal of Product and Brand Management, 32(8), 1374-1387

Zirgulis, A. (2023)

Examining the effects of beer excise taxation on cross-border sales in border regions of the Baltic States

Regional Studies, 58(3), 619-635

Qureshi, W. (2023)

Human capital resource emergence and capacity building with co-specialization for emerging technologies (robotics) in the context of healthcare

In 5th International Conference on Organization and Management, 22 - 24 February (pp. 16-16). Abu Dhabi: ICOM

Venciūtė, D., Yue, C. A., & Thelen, P. D. (2023)

Leaders' personal branding and communication on professional social media platforms: Motivations, processes, and outcomes

Journal of Brand Management, 31, 38-57

Christenko, A., Martinaitis, Ž., & Krūminas, P. (2023)

From socialism to capitalism: Low-skill-biased change in the Baltics during the transition and beyond

TalTech Journal of European Studies, 13(1), 253-285