Publikacijos

Chmieliauskas, A., & Mickutė, V. (2023)

Pasinerti plačiai atmerktomis akimis

Nemunas, 10, 4-9

Šimkonis, S., & Chmieliauskas, A. (2023)

2023 m. Lietuvos projektų valdymo aplinkos tyrimas: Baigiamoji ataskaita

Vilnius: Autoriai; ISM Vadybos ir ekonomikos universitetas

Bilkštytė-Skanė, D., & Akstinaitė, V. (2023)

Strategic organizational changes: Adopting datadriven decisions

Strategic Change, 33(2), 107-116

Ragulskis, T. (2023)

Environmental sustainability practice among SMEs companies using evolutionary game theory

In 1st Interdisciplinary Workshop on Sustainability and ESG Dynamics, October 26-27 (pp. 6-6). Castellanza: European Institute for Advanced Studies in Management

Randers, M., Correia, R. F., Venciūtė, D., & Fontes, R. (2023)

Trust in influencer marketing: Factors influencing followers’ perceptions in the Baltic countries

In R. F. Correia, D. Venciūtė & B. M. Sousa (Eds.), The Role of Brands in an Era of Over-Information (pp. 1-20). Hershey: IGI Global

Correia, R. F., Venciūtė, D., & Sousa, B. M. (Eds.). (2023)

The role of brands in an era of over-information (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series)

Hershey: IGI Global

Venciūtė, D., Rimkienė, R., Joye, Y., Bieliūnaitė, I., & Auruškevičienė, V. (2023)

Social media presence, psychological well-being, and influencer marketing: motivations, processes, and outcomes

In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 634-641). San Francisco: American Marketing Association

Venciūtė, D., Karalius, L., Auruškevičienė, V., & Reardon, J. (2023)

Employee advocacy on social media and the way it affects attitudes toward the brand: the role of parasocial relationships

In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 543-550). San Francisco: American Marketing Association

Rimkiene, R., Venciūtė, D., & Auruškevičienė, V. (2023)

The role of online brand reputation in improving company’s performance: An exploratory study

In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 678-685). San Francisco: American Marketing Association

Ramonienė, L., Gedminaitė, E., & Venciūtė, D. (2023)

Exploring value co-creation experiences in the digital music entrepreneurial ecosystem

In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 921-929). San Francisco: American Marketing Association