Publikacijos
The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
Journal of Retailing and Consumer Services, 75, 1-10
https://doi.org/10.1016/j.jretconser.2023.103506The impact of staffs’ social media advocacy on attitudes toward the brand: the mediating role of parasocial relationships
Journal of Product and Brand Management, 32(8), 1374-1387
https://doi.org/10.1108/JPBM-12-2022-4253Examining the effects of beer excise taxation on cross-border sales in border regions of the Baltic States
Regional Studies, 58(3), 619-635
https://doi.org/10.1080/00343404.2023.2228358Human capital resource emergence and capacity building with co-specialization for emerging technologies (robotics) in the context of healthcare
In 5th International Conference on Organization and Management, 22 - 24 February (pp. 16-16). Abu Dhabi: ICOM
Leaders' personal branding and communication on professional social media platforms: Motivations, processes, and outcomes
Journal of Brand Management, 31, 38-57
https://doi.org/10.1057/s41262-023-00332-xFrom socialism to capitalism: Low-skill-biased change in the Baltics during the transition and beyond
TalTech Journal of European Studies, 13(1), 253-285
https://doi.org/10.2478/bjes-2023-0012Generative artificial intelligence as a new context for management theories: Analysis of ChatGPT
Central European Management Journal, 31(1), 3-13
https://doi.org/10.1108/CEMJ-02-2023-0091Trade theory vs reality: the banana trade war
The International Trade Journal, 37(5), 502-518
https://doi.org/10.1080/08853908.2023.2206170To retire or not to retire? Teachers' motivation to work in post-retirement in Lithuania: Stories and Sourcebook
In J. Briscoe, M. Dickmann, D. Hall, W. Mayrhofer & E. Parry (Eds.), Understanding Careers Around the Globe (pp. 183-191). Cheltenham: Edward Elgar Publishing
https://doi.org/10.4337/9781035308415