Publikacijos

Breathing Life into Marketing Scholarship Through Creativity Learning and Teaching

In D. Stottlemyer (Ed.), Creating Motivational Online Environments For Students

Climate change risks, sustainability and luxury branding: Friend or a foe

Industrial Marketing Management, 115, 57-68

https://doi.org/10.1016/j.indmarman.2023.09.008

Entrepreneurial Marketing Intentions and Behaviours among Students: Investigating the Roles of Entrepreneurial Skills, Entrepreneurial Self-efficacy, and Family Business Exposure

International Review of Entrepreneurship, 21(1), 123-148

Investigating gender as a moderator of extreme-context perception effects on behavioural tendencies towards fashion brands on Instagram in West Africa

Journal of Marketing Communications, 1-23

https://doi.org/10.1080/13527266.2023.2278058

The Metaverse and Web 3.0: Revolutionising Consumption and Communication for the Future

In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World (pp. 322-345)

https://doi.org/10.4018/978-1-6684-7029-9.ch015

The Metaverse and Web 3.0

In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World (pp. 322-345)

https://doi.org/10.4018/978-1-6684-7029-9.ch015

Steering resilience in nursing practice: Examining the impact of digital innovations and enhanced emotional training on nurse competencies

Technovation, 120, 102549

https://doi.org/10.1016/j.technovation.2022.102549

The role of social media engagement and emotional intelligence in successful employment

Higher Education, Skills and Work-Based Learning, 13(2), 315-337

https://doi.org/10.1108/heswbl-07-2022-0158

Investigating stress, anxiety, and coping strategies among higher education students in extreme contexts: insights from Romania during the COVID-19 pandemic

BMC Public Health, 24(1), 3497

https://doi.org/10.1186/s12889-024-20949-0

Sports Analytics: Data-Driven Sports and Decision Intelligence

In A. Mansurali, P. M. Jeyanthi, D. Hack-Polay, & A. B. Mahmoud (Eds.), Sports Analytics: Data-Driven Sports and Decision Intelligence (pp. 1-17)

https://doi.org/10.1007/978-3-031-63573-1_1