Publikacijos

Practice-informed marketing education: a new approach to teaching digital analytics to marketing students

In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2022, 5-7 July 2022, University of Huddersfield.

Small tourism firms’ use of marketing technology in the post-Covid Era: the case of Ireland and Scotland

In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2022, 5-7 July 2022, University of Huddersfield.

From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world

In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2022, 5-7 July 2022, University of Huddersfield

“Old boys’ club”: barriers to digital marketing in small B2B firms

Industrial Marketing Management, 102, 266-279

https://doi.org/10.1016/j.indmarman.2022.01.022

From Theory to practice: a framework of practical implications for industrial digital marketing

7th Industrial Marketing Management Summit 2024, 9-11 January 2024, University of Leeds

From theory to practice: practical implications as a translational bridge between research relevance and impact

Industrial Marketing Management, 125, 131-149

https://doi.org/10.1016/j.indmarman.2024.12.017

Using immersive technologies in soft skills development: student perspectives

10th International XR-Metaverse Conference 2025, 25-27 June 2025, Maastricht University

Promoting prosocial behaviors through leadership: the role of line managers in fostering individual sustainability

Highlights of Sustainability, 4(3), 158-173

https://doi.org/10.54175/hsustain4030010

Factors affecting value co-creation through artificial intelligence in tourism: a general literature review

Journal of Tourism Futures, ahead-of-print(ahead-of-print)

https://doi.org/10.1108/jtf-06-2021-0157

Fashion Resale Behaviours and Technology Disruption: An In-Depth Review

In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era (pp. 351-373)

https://doi.org/10.4018/978-1-6684-4168-8.ch015