Publikacijos
Practice-informed marketing education: a new approach to teaching digital analytics to marketing students
In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2022, 5-7 July 2022, University of Huddersfield.
Small tourism firms’ use of marketing technology in the post-Covid Era: the case of Ireland and Scotland
In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2022, 5-7 July 2022, University of Huddersfield.
From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world
In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2022, 5-7 July 2022, University of Huddersfield
“Old boys’ club”: barriers to digital marketing in small B2B firms
Industrial Marketing Management, 102, 266-279
https://doi.org/10.1016/j.indmarman.2022.01.022From Theory to practice: a framework of practical implications for industrial digital marketing
7th Industrial Marketing Management Summit 2024, 9-11 January 2024, University of Leeds
From theory to practice: practical implications as a translational bridge between research relevance and impact
Industrial Marketing Management, 125, 131-149
https://doi.org/10.1016/j.indmarman.2024.12.017Using immersive technologies in soft skills development: student perspectives
10th International XR-Metaverse Conference 2025, 25-27 June 2025, Maastricht University
Promoting prosocial behaviors through leadership: the role of line managers in fostering individual sustainability
Highlights of Sustainability, 4(3), 158-173
https://doi.org/10.54175/hsustain4030010Factors affecting value co-creation through artificial intelligence in tourism: a general literature review
Journal of Tourism Futures, ahead-of-print(ahead-of-print)
https://doi.org/10.1108/jtf-06-2021-0157Fashion Resale Behaviours and Technology Disruption: An In-Depth Review
In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era (pp. 351-373)
https://doi.org/10.4018/978-1-6684-4168-8.ch015