Publikacijos

Mahmoud, A. B., Berman, A., Grigoriou, N., & Solakis, K. (2023)

Investigating gender as a moderator of extreme-context perception effects on behavioural tendencies towards fashion brands on Instagram in West Africa

Journal of Marketing Communications, 1-23

Mahmoud, A. B. (2023)

The Metaverse and Web 3.0: Revolutionising Consumption and Communication for the Future

In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World (pp. 322-345)

Mahmoud, A. B. (2023)

The Metaverse and Web 3.0

In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World (pp. 322-345)

Hack-Polay, D., Mahmoud, A. B., Ikafa, I., Rahman, M., Kordowicz, M., & Verde, J. M. (2023)

Steering resilience in nursing practice: Examining the impact of digital innovations and enhanced emotional training on nurse competencies

Technovation, 120, 102549

Ashaye, O. R., Mahmoud, A. B., Munna, A. S., & Ali, N. (2023)

The role of social media engagement and emotional intelligence in successful employment

Higher Education, Skills and Work-Based Learning, 13(2), 315-337

Simionescu, M., Mahmoud, A. B., Strielkowski, W., & Jula, N.-M. (2024)

Investigating stress, anxiety, and coping strategies among higher education students in extreme contexts: insights from Romania during the COVID-19 pandemic

BMC Public Health, 24(1), 3497

Mansurali, A., & Mahmoud, A. B. (2024)

Sports Analytics: Data-Driven Sports and Decision Intelligence

In A. Mansurali, P. M. Jeyanthi, D. Hack-Polay, & A. B. Mahmoud (Eds.), Sports Analytics: Data-Driven Sports and Decision Intelligence (pp. 1-17)

Mansurali, A., Jeyanthi, P. M., Hack-Polay, D., & Mahmoud, A. B. (2024)

Sports Analytics

Sports Analytics

Mahmoud, A. B., Reisel, W. D., Berman, A., Fuxman, L., Long, C., Abu Jdea, F., & Hack-Polay, D. (2024)

War vs pandemic—investigating the type of extreme context as a moderator of extreme-context perception effects on work alienation and its organisational outcomes

The International Journal of Human Resource Management, 35(20), 3415-3450

Mahmoud, A. B., Reisel, W. D., Berman, A., & Fuxman, L. (2024)

Unlocking Athletic Potential: Harnessing People Analytics for Optimal Performance and Talent Management in Sports

In A. Mansurali, P. M. Jeyanthi, D. Hack-Polay, & A. B. Mahmoud (Eds.), Sports Analytics: Data-Driven Sports and Decision Intelligence (pp. 75-88)