Publikacijos

Buoziute-Rafanaviciene, S., & Skudiene, V. (2010)

What is a case

In P. Barsauskas, A. Pundziene, & M. Vadi (Eds.), Stories told in the classroom: How to write and teach with case method (pp. 12-28). ISM University of Management and Economics

McCorkle, D., Reardon, J., Auruškevičienė, V., & Škudienė, V. (2012, April 19-21)

Faculty adaptation to foreign student learning styles and expectations

In E. Petkus, Jr, & D. B. McCabe (Eds.), Marketing Educators’ Association: 2012 Annual Conference Proceedings Marketing Education: Experiencing New Frontiers (pp. 231-234). Long Beach, CA, United States

Miller, C., Škudienė, V., & Reardon, J. (2012)

Managing customer loyalty in the entertainment industry in a transitional economy

Review of Management Innovation & Creativity, 6(18), 114-129

Škudienė, V., & Auruškevičienė, V. (2012)

Paparazzi: redefining value proposition: teaching notes

Poznan : Leonardo da Vinci Transfer of innovation project

Škudienė, V. (2012)

Case method education. The case study method in business

In P. Ammerman, A. Gaweł, M. Pietrzykowski, R. Rauktienė, & T. Williamson (Eds.), The case study method in business education (pp. 9-25). Bogucki Wydawnictwo Naukowe

Skudiene, V., Auruskevciene, V., & Sukeviciute, L. (2015)

Internationalization model revisited: E-marketing approach

Procedia - Social and Behavioral Sciences, 213, 918–924

Skudiene, V., Auruskeviciene, V., & Reardon, J. (2016)

Fostering business students’ creativity using arts based education: in an interdisciplinary approach

In L. Gómez Chova, A. López Martínez, & I. Candel Torres (Eds.), INTED2016 Proceedings, 10th International Technology, Education and Development Conference (pp. 5698-5704). IATED Academy

Auruškevičienė, V., Škudienė, V., & Reardon, J. (2016)

Consumer perceived corporate ethicality impact on retail store loyalty

In The 7th European Business Research Conference, December 15-16. Rome, Italy

Auruškevičienė, V., James, R., & Škudienė, V. (2018)

The influence of the media channel on the perceived innovativeness and willingness to pay for a product: An exploratory study

In J. Goldenberg, J. Laran, & A. Stephen (Eds.), 2018 AMA Winter Academic Conference: Integrating Paradigms in a World Where Marketing Is Everywhere. New Orleans, LA, United States

Škudienė, V., & Auruškevičienė, V. (2012)

The contribution of corporate social responsibility to intrinsic staff motivation

Baltic Journal of Management, 7(1), 49-67