Publikacijos

When innovation collides with nature: How merely considering functional foods hurts the entire product category

In A. Gneezy, V. Griskevicius, & P. Williams (Eds.), Advances in Consumer Research Volume 45 (p. 1028). Sheridan Books

Functional, organic or conventional? Food choices of health conscious and skeptical consumers

Baltic Journal of Management, 12(2), 139-152

https://doi.org/10.1108/BJM-01-2016-0016

“Ours” or “theirs”? Psychological ownership and domestic products preferences

Journal of Business Research, 72, 93–103

https://doi.org/10.1016/j.jbusres.2016.11.003

I hate where it comes from but I still buy it: Countervailing influences of animosity and nostalgia

Journal of International Business Studies, 48(8), 992-1008

https://www.jstor.org/stable/45149385

Trapped in the rabbit hole: Life history strategies modulate the impact of mild stress on hedonic consumption

In A. Gershoff, R. Kozinets, & T. White (Eds.), Advances in Consumer Research Volume 46 (pp. 541-543). Duluth: University of Minnesota

Social media marketing – from tool to capability

Organizacijų vadyba: sisteminiai tyrimai, 79, 131-145

https://sciendo.com/article/10.1515/mosr-2018-0009

The impact of influencer marketing on purchase behaviour: The role of congruence

In A. Malter, S. M. Baker, & S. Im (Eds.), 2021 AMA Winter Academic Conference The Human Side of Marketing in an Age of Digital Transformation February 17-19 (Virtual) (pp. 801-805). American Marketing Association

The effects of innovative work practices on firm and worker outcomes: evidence from Lithuania

In International Perspectives on Participation (Advances in the Economic Analysis of Participatory & Labor-Managed Firms, Vol. 15) (pp. 121-150). Emerald Group Publishing

The speed and extent of new venture internationalisation in the emerging economy context

Entrepreneurial Business and Economics Review, 3(2), 41-52

https://doi.org/10.15678/EBER.2015.030204

Towards the vernonian model: Internationalization process of the pure internet firm from one emerging economy to another

In Proceedings of 4th European business research conference (pp. 1-25). Londonas: Imperial College