Publikacijos

Huettinger, M., & Zirgulis, A. (2011)

The impact of the cash for clunkers program on customer loyalty – A sustainable economic approach?

In Customer as change driving force: proceedings of the international scientific conference. Vilnius, 14-16 October, 2011 (pp. 1-12). Vilnius

Šarapovas, T., Huettinger, M., & Ričkus, D. (2016)

The impact of market-related factors on the choice of foreign market entry mode by service firms

Organization and Markets in Emerging Economies, 7(1), 34-52

Stavytskyy, A., Giedraitis, V. R., Sakalauskas, D., & Huettinger, M. (2016)

Economic crises and emission of pollutants: a historical review of select economies amid two economic recessions

Ekonomika, 95(1), 7–21

Huettinger, M. (2014)

What determines the business activities in the airline industry? A theoretical framework

Baltic Journal of Management, 9(1), 71-90

Colovic, A., Henneron, S., Huettinger, M., & Kazlauskaitė, R. (2019)

Corporate social responsibility and SMEs: Evidence from a transition and a developed economy

European Business Review, 31(5), 785-810

Huettinger, M., & Krašauskaitė, A. (2020)

Will MiFID II tame the investment services industry of the Baltic Tigers?

Qualitative Research in Financial Markets, 12(3), 315-331

Ivanauskienė, N., & Auruskeviciene, V. (2008)

Klientų lojalumo programos: tendencijos mažmeninės bankininkystės rinkoje

Ekonomika ir vadyba: aktualijos ir perspektyvos. 3(12), 116-123

Ivanauskienė, N., Šalčiuvienė, L., & Auruškevičienė, V. (2013)

Valuation of drivers of perceived customer value in various retail banking segments in an emerging market

In Managing to make a difference, British Academy of management BAM conference proceedings (pp. 1-4). Liverpool, UK

Auruškevičienė, V., Ivanauskienė, N., & Šalčiuvienė, L. (2013)

Perceived value drivers of customer loyalty in an emerging market

In Managing to make a difference, British Academy of Management BAM conference proceedings (pp. 1-5). Liverpool, United Kingdom

Ramonienė, L., Petrulytė, E., & Ivanauskienė, N. (2015)

Web Atmospherics effect on intention to purchase: a Case of online apparel stores

In K. K. Kim (Ed.), Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference (pp. 57-67). Springer Cham