Dr. Peter Spier

Peter Spier

Dr. Peter Spier

Visiting lecturer at ISM, Full faculty member at SKEMA Business School in France

petspi@faculty.ism.lt

Dr Peter Spier is a seasoned business developer, negotiator and trainer, and a permanent associate professor at SKEMA Business School. After a career in sales, business development and marketing in language travel and the photographic business, he teaches brand management, marketing, business development, strategy and negotiation to students and professionals from a range of backgrounds. From his international experience has also has a strong interest in intercultural matters and international marketing. Peter Spier has a doctorate from the University of Oxford and an MBA from ESCP-EAP in Paris. He is very involved in MSc programme management, innovative teaching, case study writing and company projects

Research areas

Brand Management

Keynote speaker: SUAREZ, M., COSTE-MANIÈRE, I., SPIER, P., LE TROQUER, F. and GUEZGUEZ, H. (2023). Implementation of sustainability as a core value of the Fashion Industry. In: Role of sustainable development goals in business / Jaipuria Institute of Management. Indirapuram, Ghaziabad.

Conference presentations: COSTE-MANIÈRE, I., SPIER, P. and EL GUERRAB, H. (2020). Playing with fire might burn your brand. In: Global Leadership Research Conference 2020. Noida / Delhi.

PELLIER, M., SPIER, P. and COSTE-MANIÈRE, I. (2015). Wine Industries in France, India, China: A comparative Analysis. In: International Conference on advances in management and techonology in a global world ICAMT-15. Noida.

Press and Social Media: SPIER, P. (2020). Quels sont les bénéfices d’une pédagogie orientée “learn-by-rising-to-the-challenge”? L’exemple d’un sales challenge. Sophia Antipolis: SKEMA ThinkForward, France.

Teaching areas

Brand Management
Business development
Negotiation

Courses

Brand Management (GRAV022)