Dr. Sandra Horvat

Sandra Horvat is an associate professor at the Marketing department, Faculty of Economics & Business, University of Zagreb. She is involved in teaching different courses at the undergraduate, graduate and postgraduate level like Principles of Marketing, Marketing management, Consumer behaviour and Brand management. Her research interests center around brand management, private labels and consumer behaviour. More recently, she has been investigating branding in digital environment and nostalgia in marketing. She was involved in the implementation of e-learning at the Faculty of Economics & Business – Zagreb and received a University of Zagreb Award for pedagogical and didactical e-course design in the academic year 2009/2010. Presently she is one of the secretaries at the University postgraduate doctoral study programme “Economics and business” at the Faculty of Economics & Business – Zagreb. She is a reviewer for journals Tržište/Market, Acta Turistica, Ekonomski vjesnik and Zbornik Ekonomskog fakulteta. She is a member of EMAC and Croatian Marketing association – CROMAR.

• Brand management
• Private labels
• Consumer behavior
• Digital marketing
• Nostalgia in marketing

• Principles of marketing
• Marketing management
• Private label management
• Consumer behaviour