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Eimantė Survilaitė

Eimantė Survilaitė
Eimantė Survilaitė

ISM Doctoral student in Management

eimsur@ism.archive.ikdev.lt ; 017131@stud.ism.lt

Eimante Survilaite is a project manager and a PhD student at ISM University of Management and Economics. Eimante completed her bachelor‘s degree in Economics and Politics program and her master‘s degree in International Marketing and Management program at ISM University of Management and Economics.Following the dominance of services and the development of a new trend called the “experience economy”, her research areas involve the processes of value co-creation with a focus on public services. To be more precise, she investigates value co-creation in the context of higher education institutions, seeking to determine the factors influencing active involvement of main stakeholders and the effects that result. In her research Eimante primarily applies quantitative research methods.

Courses

Research Methodology (GRAV001)
Research Project in Innovation and Technology Management (GRAI023)

Publications

Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., Šidlauskienė, J., & Mačiulis, N. (2025). Distinguishing between recovery and transformation: a systematic review of purchasing and consumption during crises. Journal of consumer affairs, 59(1), 1-20. doi:10.1111/joca.70003
Kučinskas, G., & Survilaitė, E. (2025). Revealing AI involvement in ad creation: Effects on authenticity, brand perceptions and consumer intentions. Journal of Information Systems Engineering and Management, 10(16s), 727-740. doi:10.52783/jisem.v10i16s.2659
Survilaitė, E., Auruškevičienė, V., Misiūnas, D., Židonis, Ž., Šidlauskienė, J., & Mačiulis, N. (2024). What drives individuals’ resilience during times of crisis? A systematic literature review. In European Academy of Management Conference, 25-28 June (pp. 1-40). Bath: European Academy of Management
Correia, R. F., Jakutis, L., Vilkaitis, K., Survilaitė, E., Venciūtė, D., & De Sousa, J. P. P. (2024). The effect ofconsumer participation during the new product development process on consumer brand identification: a gamingindustry study. Business Strategy & Development, 7(2), 1-10. doi:10.1002/bsd2.391
Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., & Šidlauskienė, J. (2023). Enhancing education service outcomes through value co-creation. Baltic Journal of Management, 19(1), 103-122. https://doi.org/10.1108/BJM-12-2022-0474
Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., & Šidlauskienė, J. (2022). What drives parents to co-create? Moderating role of ideological orientation and individualism. In European Academy of Management Conference, 15-17 June (pp. 1-39). Zurich: EURAM
Survilaitė, E., Škudienė, V., & Auruškevičienė, V. (2022). Enabling conditions for value co-creation in higher education: The case of international study trips. In The 46th Annual Marketing Educators’ Association Conference (p. 42). Seattle, WA / Online: Marketing Educators' Association

Publications

Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., & Šidlauskienė, J. (2022). What drives parents to co-create? Moderating role of ideological orientation and individualism. In European Academy of Management Conference, 15-17 June (pp. 1-39). Zurich: EURAM
Survilaitė, E., Škudienė, V., & Auruškevičienė, V. (2022). Enabling conditions for value co-creation in higher education: The case of international study trips. In The 46th Annual Marketing Educators’ Association Conference (p. 42). Seattle, WA / Online: Marketing Educators’ Association
Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., & Šidlauskienė, J. (2023). Enhancing education service outcomes through value co-creation. Baltic Journal of Management, 19(1), 103-122. https://doi.org/10.1108/BJM-12-2022-0474
Survilaitė, E., Auruškevičienė, V., Misiūnas, D., Židonis, Ž., Šidlauskienė, J., & Mačiulis, N. (2024). What drives individuals’ resilience during times of crisis? A systematic literature review. In European Academy of Management Conference, 25-28 June (pp. 1-40). Bath: European Academy of Management
Correia, R. F., Jakutis, L., Vilkaitis, K., Survilaitė, E., Venciūtė, D., & De Sousa, J. P. P. (2024). The effect ofconsumer participation during the new product development process on consumer brand identification: a gamingindustry study. Business Strategy & Development, 7(2), 1-10. doi:10.1002/bsd2.391
Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., Šidlauskienė, J., & Mačiulis, N. (2025). Distinguishing between recovery and transformation: a systematic review of purchasing and consumption during crises. Journal of consumer affairs, 59(1), 1-20. doi:10.1111/joca.70003
Kučinskas, G., & Survilaitė, E. (2025). Revealing AI involvement in ad creation: Effects on authenticity, brand perceptions and consumer intentions. Journal of Information Systems Engineering and Management, 10(16s), 727-740. doi:10.52783/jisem.v10i16s.2659