Dr. Filipa Fernandes
Visiting professor at ISM, professor at European University
filfer@faculty.ism.ltORCIDGraduated in Business Administration from ISCTE (Portugal), holds a Mini-MBA from Indeg/ISCTE Business School (Portugal) and Doctoral Studies at Complutense University of Madrid/ King Juan Carlos University (Spain). Ph.D in the areas of Management, Marketing and Economics, approved with Summa Cum Laude distinction. Regular Conference Speaker on the subjects of Strategic Management, Marketing, Innovation, Research, Retail & Real Estate. Professor at IPAM, IADE and Universidade Europeia. Started her career with Young & Rubicam, moving to Novartis, Tech Data, MDC (Multi Development Corporation), Amorim Group and SES Spar Shopping Centers in Austria. Currently Managing Director of the consultancy firm Expansion Labs International, operating worldwide with developers, retailers and investors, having Clients like Spar Group, Marvel Mission, Varna Mall, Madlab, Madame Coco or Salsa Jeans. Jury Member of several international Retail and Shopping Center Awards and active member of different Real Estate and Retail Associations.
Research areas
- Digital Marketing
- Strategy
- Retail
- Metaverse
- CRM
- Business Development for alternative Futures and others
Teaching areas
- Strategy
- International Expansion
- Distribution & Retail Fashion Retail
- Digital Growth
- AI
- VR
- AR
- Gamification and Ecommerce
- Business Intelligence and Data Analytics
- Sales
- Marketing
- Negotiation
- Research & Innovation
- Leisure and PR
- CRM
- Product Management
- Value Chain Management
- Digital Marketing
- Digital Metrics