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Ieva Martinaitytė

Ieva Martinaitytė
Ieva Martinaitytė

Professor at ISM, Visiting assistant professor at University of East Anglia

hello@creativitylab.co.uk

Ieva is an Assistant Professor at University of East Anglia, Founder and Director of Creativity Lab. Ieva is a well-recognized expert in workplace creativity and innovation internationally and published her work in world-leading research outlets such as Journal of Organizational Behaviour, Journal of Management and Journal of Occupational and Organisational Psychology. In the past Ieva taught courses at University College London and University of Cambridge. Ieva also served as a theme editor of R&D Today – a platform for R&D practitioners. After a few years of research and testing, Ieva developed evidence based and practical DIP method – a new approach helping leaders make creativity their everyday and scale it to their teams. At Creativity Lab Ieva runs train to trainer programmes, creativity workshops for leaders, talks and panel discussions including teams at Adobe, Sky Innovation Labs, and Marsh Ltd.

Research areas

  • Workplace Creative behavior
  • The psychology of Innovation
  • Creative leadership and culture
  • Interventions to promote staff creativity and wellbeing

Teaching areas

  • Organisational Behaviour
  • Creativity & Innovation in Organisation
  • Sustainable Innovation methods

Publications

Kazlauskaitė, R., Martinaitytė, I., Lyubovnikova, J., & Augutytė-Kvedaravičienė, I. (2022). The physical office work environment and staff wellbeing: Current state of research and future research agenda. International Journal of Management Reviews, 25(3), 413-442. https://doi.org/10.1111/ijmr.12315
Sacramento, C., Lyubovnikova, J., Martinaityte, I., Gomes, C., Curral, L., & Juhasz‐Wrench, A. (2024). Being open,feeling safe and getting creative: The role of team mean openness to experience in the emergence of teampsychological safety and team creativity. Journal of Product Innovation Management, 41(1), 12-35. https://doi.org/10.1111/jpim.12699
Zhou, Q., Sacramento, C., & Martinaityte, I. (2023). Work meaningfulness and performance among healthcareprofessionals: The role of professional respect and participative management. Journal of Business Research, 163,113908. https://doi.org/10.1016/j.jbusres.2023.113908
Martinaityte, I., Unsworth, K. & Sacramento, C.A. (2020). Is it “Mine” or “Ours”? The Effects of Individual andCollective Psychological Ownership: A Multilevel Model. Journal of Occupational and Organizational Psychology. https://doi.org/10.1111/joop.12300
Martinaityte, I., Sacramento, C., & Aryee, S. (2019). Delighting the customer: Creativity-oriented high-performancework systems, frontline employee creative performance, and customer satisfaction. Journal of Management, 45(2),728-751.
Martinaityte, I., & Sacramento, C. A. (2013). When creativity enhances sales effectiveness: The moderating role of leader–member exchange. Journal of Organizational Behavior, 34(7), 974-994.