Dr. Justina Šidlauskienė

Dr. Justina Šidlauskienė
Dr. Justina Šidlauskienė

ISM Doctoral student in Management


Justina Sidlauskiene is a Ph.D. candidate at the Management Department, ISM, and a marketing practitioner with experience in the fintech, IT, and advertising technologies industries. Prior to her doctoral studies, Justina graduated from the ISM University of Management and Economics and gained Executive Master in Management degree.Her research focuses on the role of anthropomorphic cues on consumer perceptions and behavioral decision-making in the conversational commerce context.Justina also had training in Norway (BI Norwegian Business School).Her research has been presented at 2021 AMS Virtual Annual Conference – World Marketing Congress, 2020 AMA Summer Academic Conference, and 2019 AMA Summer Academic Conference.


Šidlauskienė, J. (2021). What drives consumers’ decisions to use intelligent agent technologies? A systematic review. Journal of Internet Commerce, 21(4), 438-475. https://doi.org/10.1080/15332861.2021.1961192
Šidlauskienė, J. (2022). The effects of conversational agents’ emotion cues on their perceived responsiveness and consumers’ intention to act: An abstract. In J. Allen, B. Jochims & S. Wu (Eds.), Celebrating the Past and Future of Marketing and Discovery with Social Impact. AMSAC-WC 2021. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 387-388). Springer, Cham. https://doi.org/10.1007/978-3-030-95346-1_123
Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., & Šidlauskienė, J. (2022). What drives parents to co-create? Moderating role of ideological orientation and individualism. In European Academy of Management Conference, 15-17 June (pp. 1-39). Zurich: EURAM
Survilaitė, E., Auruškevičienė, V., Židonis, Ž., Misiūnas, D., & Šidlauskienė, J. (2023). Enhancing education service outcomes through value co-creation. Baltic Journal of Management, 19(1), 103-122. https://doi.org/10.1108/BJM-12-2022-0474