Assoc. Prof. Dr. Lineta Ramonienė
Dr. Lineta Ramonienė is an associate professor at ISM University of Management and Economics. She leads the Master of Science program in International Marketing and Management and the Strategic Marketing module in the Executive Master’s Studies. After completing her studies in the USA, Lineta returned to Lithuania and for more than twenty years she has been specializing in strategic management and marketing areas, creating and developing business and academic programs. Lineta also actively advises organizations in the areas of strategic management and marketing. She participates in international conferences and has given presentations in more than ten countries around the world. In recent years, she participated in professional development programs at Columbia Business School (USA), IESE Business School (Spain), University of Chicago Booth School (USA), University of South Florida (USA), University of Leuven (Belgium), and University of Twente (Netherlands). She is an accredited management consultant for @Management by Missions methodology.Every year, Lineta participates in the Election Commission of the CMO of Lithuania, gives presentations at conferences and participates in radio and television programs in Lithuania and abroad. In 2018, she hosted the radio show „Vartotojo kodas”. She contributes significantly to the activities of the Lithuanian Marketing Association and is a long-time member of the American Marketing Association. She also sits on the boards of private and non-profit organizations and runs a consulting firm.
Awards
- Leader in shaping opinion about ISM in society (2018).
Research areas
- Sustainability marketing and responsible consumption
- Value co-creation and its implementation
- Links between marketing strategies and tactics
Teaching areas
- Strategic marketing
- Change management
- Customer journey
- Consumer behavior
Courses
Publications
Ramonienė, L. (2009). Evaluation of Higher Education Dimensions Affecting National Competitiveness [Doctoral dissertation]. ISM University of Management and Economics
Ramonienė, L. (2023). NGOS and stakeholder cooperation in long term care organizing and delivery: an equal player or an outlier? SocioEconomic Challenges, 7(1), 31-43
Ramonienė, L. (2023). Sustainability motives, values and communication of slow fashion business owners. Journal Of Philanthropy And Marketing, 28(2), 1-13. https://doi.org/10.1002/nvsm.1788
Ramonienė, L., Alonderienė, R., & Perednė, A. (2016). Characteristics and rationales of organizational missions in Lithuania. In Proceedings of the II Research Workshop: Missions, leadership and sustainability (pp. 95-107). Universitat Internacional de Catalunya, Barcelona, Spain.
Adomavičius, B., Alonderienė, R., Dapkus, G., Katiliūtė, E., & Ramonienė, L. (2011). Vadybinių kompetencijų formalaus pradmenų įgijimo ir neformalaus jų papildymo galimybių studija. Vilnius: ŠMM
Antanavičiūtė, V., Lanskoronskis, M., & Ramonienė, L. (2008). Suomijos mokslinių tyrimų vadybos apžvalga. In P. Baršauskas (Ed.), Išskirtinių mokslinių tyrimų vadyba: monografija (pp. 43-63). ISM Vadybos ir ekonomikos universitetas.
Baršauskas, P., Kriščiūnas, K., Jesen, H. P., Kazlauskaitė, I., Lanskoronskis, M., Markevičienė, R., Ramonienė, L., & Turauskas, L. (2007). Aukštojo mokslo tarptautiškumo skatinimo pasaulinė praktika ir jos taikymo Lietuvoje gairės. Kaunas: ISM Vadybos ir ekonomikos universitetas.
Beresnevičiūtė, V., Katiliūtė, E., Ramonienė, L. & Valuckienė, J. (2012). Longitudinio Lietuvos švietimo lyderystės raiškos tyrimo metodologija ir instrumentai. Longitudinio Lietuvos švietimo lyderystės raiškos kaitos tyrimo metodologijos ir instrumentų tyrimas. ŠMM Švietimo aprūpinimo centras
Gorbatenko, O., & Ramonienė, L. (2013). Managing occupational stress in human service nonprofit organizations in Mykolaiv, Ukraine. Organizations and Markets in Emerging Economies, 4(2(8)), 64-96. https://doi.org/10.15388/omee.2013.4.2.14250
Ivanauskienė, N., Auruškevičienė, V., Ramonienė, L., & Škudienė, V. (2015). The relationship among e-marketing strategy and success of internationalization process of the SMEs in emerging economies. European Journal of Business and Economics, 10(2), 11-15.
Kazlauskaitė, R., Poškutė, V., Matonytė, I., & Ramonienė, L. (2019). NGOs and stakeholder cooperation in LTC organising and delivery: An equal player or a stranger? In Transforming Care Conference, Changing priorities: the making of care policy and practices: books of abstracts (p. 89). Copenhagen, Denmark
Lanskoronskis, M., Ramonienė, L., & Baršauskas, P. (2009). Innovative research management as a tool for institutional competitiveness. Baltic Journal of Management, 4(3), 353-368. https://doi.org/10.1108/17465260910991037
Kriščiūnas, K., & Ramonienė, L. (2008). Frandrijos mokslinių tyrimų vadybos apžvalga. In P. Baršauskas (Ed.), Išskirtinių mokslinių tyrimų vadyba: monografija (pp. 106-127). ISM Vadybos ir ekonomikos universitetas.
Lanskoronskis, M., Ramonienė, L., & Grebliauskas, A. (2007). Aukštojo mokslo kokybės fenomeno genezė. In V. Kundrotas, R. Laužackas, Z. Lydeka, A. Pundzienė (Eds.), Lietuvos aukštojo mokslo kokybės parametrų modeliavimas (pp. 13-43). ISM Vadybos ir ekonomikos universitetas.
Poškutė, V., Kazlauskaitė, R., Matonytė, I., & Ramonienė, L. (2018). Stakeholder engagement and collaboration in long-term care of older persons in Lithuania: Key stakeholders perceptions of synergy possibilities and barriers. In ILPN Conference 2018: Book of abstracts (pp. 127-128). Viena: The International Long-term care Policy Network
Poškutė, V., Kazlauskaitė, R., Matonytė, I., & Ramonienė, L. (2019). Caring is sharing: stakeholder collaboration in long-term care of older persons in Lithuania. In 4th edition of the International Conference on Public Policy (ICPP4), June 26-28. Montreal, Canada.
Poškutė, V., Kazlauskaitė, R., Matonytė, I., & Ramonienė, L. (2019). Improving long-term care for the elderly: A multi-level framework for inter-sectoral and organisational collaboration. In Aging & Social Change: Ninth Interdisciplinary Conference (pp. 1-1). Champaign: Common Ground Research Networks
Poškutė, V., Kazlauskaitė, R., Matonytė, I., & Ramonienė, L. (2019). Reducing social exclusion by meeting long-term care needs for the elderly: enhancement of stakeholder collaboration and engagement. In Social Citizenship, Migration and Conflict: Equality and opportunity in European welfare states (pp. 38-38). University of Sweden
Lanskoronskis, M., & Ramoniene, L. (2006). Managing change in the European higher education – What instruments to choose? In Modern Management Research in the Context of European Research Area (ERA) Conference, September 15-17. Kaunas, Lithuania
Ramoniene, L., & Lanskoronskis, M. (2011). Reflection of higher education aspects in the conception of national competitiveness. Baltic Journal of Management, 6(1), 124-139. https://doi.org/10.1108/17465261111100932
Ramonienė, L., Gedminaitė, E., & Venciūtė, D. (2023). Exploring value co-creation experiences in the digital music entrepreneurial ecosystem. In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 921-929). San Francisco: American Marketing Association
Ramonienė, L., Šukeviciūtė, L., & Škudienė, V. (2015). Internationalization enabled by internetization: e-marketing approach. Organizacijų vadyba: sisteminiai tyrimai, 74, 85-102. http://doi.org/10.7220/MOSR.2335.8750.2015.74.6
Ramonienė, L., Petrulytė, E., & Ivanauskienė, N. (2015) Web Atmospherics effect on intention to purchase: a Case of online apparel stores. In K. K. Kim (Ed.), Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference (pp. 57-67). Springer Cham.
Vaiginienė, E., Alonderienė, R., Pilkienė, M., Ramonienė, L., Savanevičienė, A., & Stankevičiūtė, Ž. (2018). Management and leadership development needs: the case of Lithuania. In D. Purg, A. B. Lalić, & J. A. Pope (Eds.), Business and Society: Making Management Education Relevant for the 21st Century(pp. 115-135). Cham: Springer. https://doi.org/10.1007/978-3-319-78855-5_7
Škudienė, V., Auruškevičienė, V., Ivanauskienė, N., & Ramonienė, L. (2014). The internationalization and e-marketing adoption of emerging economy SMEs. International Journal of Liberal Arts and Social Science, 2(2), 110-126.