Assoc. Prof. Dr. Marius Kušlys
Assoc. Prof. Dr. Marius Kušlys
Dean of Undergraduate Studies, Associate Professor
markus@ism.ltGoogle ScholarDr. Marius Kušlys is an Associate Professor and Dean of Undergraduate Studies at ISM University of Management and Economics. His research interests include labor economics, the impact of technological change on labor markets, consumer behavior, and the social and ethical dimensions of organizational activities. In his research, he applies statistical methods to examine how economic policies, technological, cultural and social factors influence decision-making at the individual, organizational, and societal levels. Marius is involved in national and international research projects focusing on labor market transformations, the social and ethical challenges posed by artificial intelligence, and corporate communication on socially relevant issues. At ISM University, he teaches courses in Mathematical Analysis, Applied Mathematics, Mathematical Methods in Economics, Macroeconomics, and Multivariate Statistics. He is also the author of two academic textbooks.
Research areas
- Labour economics
- Migration
Teaching areas
- Mathematical Analysis
- Finite Mathematics
- Applied Mathematics for Social Sciences
- Mathematical methods in Economics
- Statistical Data Analysis
- Multivariate Statistics
Courses
Publications
Augutytė-Kvedaravičienė, I., Kazlauskaitė, R., Bučiūnienė, I., Yerlitas, T., Nostytė, S., & Kušlys, M. (2026). AI governance and ethicality in the context of disruptive technological transformation. In 4th Conference on Relational Economics & Organizational Governance 2026, September 9-11, Vilnius (pp. 1-1). ISM University of Management; Leadership Excellence Institute Zeppelin (LEIZ), Zeppelin University.
Bučiūnienė, I., Yerlitas, T., Kušlys, M., Nostytė, S., Kazlauskaitė, R., & Augutytė-Kvedaravičienė, I. (2026). How black is the artificial intelligence “black box”: The influence of AI opacity and AI aversions on ethical decision-making. In Turkish Academy of Management 2026 Annual Meeting 2026, August 31- September 4, Izmir (pp. 1-1). Turkish Academy of Management.
Venciūtė, D., Kušlys, M., Kudzmanaitė, A., & Correia, R. F. (2025). The effect of self-confidence in the relationship between influencer marketing and willingness to buy. International Journal of Technology Marketing, 19(1), 105-130. doi:10.1504/IJTMKT.2025.143043
Kušlys, M., Čepėnas, S., Vobolevičius, V., & Šarapovas, T. (2025). Navigating technological change: the role of passive social policies in Central and Eastern European labour markets. Inzinerine Ekonomika-Engineering Economics, 36(3), 380-395. doi:10.5755/j01.ee.36.3.40415
Venciūtė, D., Correia, R. F., Kušlys, M., & Abromaitė, Š. (2025). Unveiling the power of culture: a catalyst for tourism growth in OECD countries. Journal of Policy Research in Tourism, Leisure and Events, 1-13. doi:10.1080/19407963.2025.2532168
Venciūtė, D., Lukošiūtė, N., Correia, R. F., Meneses, R., & Kušlys, M. (2025). Leveraging sustainability cues in fashion advertising: comparative insights from Lithuania’s slow and fast fashion markets. European Business Review, 1-35. doi:10.1108/EBR-01-2025-0013
Bučiūnienė, I., Augutytė-Kvedaravičienė, I., Yerlitas, T., Kazlauskaitė, R., Aubel, M. E., Nostytė, S., & Kušlys, M. (2025). Managing social and ethical challenges in organizations in the context of artificial intelligence. Vilnius: ISM University of Management and Economics.
Bučiūnienė, I., Kazlauskaitė, R., Yerlitas, T., & Kušlys, M. (2024). Working from where? The dynamics of workplaces. In P. Holland, C. Brewster & N. K. Kougiannou (Eds.), Work, Employment and Flexibility (pp. 73–94). Edward Elgar Publishing. https://doi.org/10.4337/9781035309368.00012
Šarapovas, T., Kušlys, M., & Vobolevičius, V. (2024). Shall automation create artificial jobs? Forum for Social Economics, 1-15. https://doi.org/10.1080/07360932.2024.2384928
Venciūtė, D., Kažukauskaitė, M., Correia, R. F., Kušlys, M., & Vaičiukynas, E. (2023). The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry. Journal of Contemporary Marketing Science, 6(1), 22-45. https://doi.org/10.1108/JCMARS-08-2022-0019
Venciūtė, D., Mackevičienė, I., Kušlys, M., & Correia, R. F. (2023). The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour. Journal of Retailing and Consumer Services, 75, 1-10. https://doi.org/10.1016/j.jretconser.2023.103506
Kušlys, M., Žemaitis, E., & Šarapovas, T. (2023). The relationship between digital capital and sustainable development: Does digital mean green? In 12th Annual Lithuanian Conference on Economic Research 2023, December 28, ISM University of Management and Economics (pp. 1-13). Vilnius: Lietuvos bankas
Kušlys, M., Baliukonis, L., Šarapovas, T., & Vobolevičius, V. (2022). The effect of business dynamism on productivity growth. In 4th Baltic Economic Conference of the Baltic Economic Association, June 27-28, 1-10
Kušlys, M., Šarapovas, T., & Vobolevičius, V. (2022). Future of work: Artificial workplaces? In 6th Austrian Economics Meeting Europe, May 20-21, 1-9
Aldošina, K., & Kušlys, M. (2021). Statinio ir dinaminio optimizavimo ekonomikoje pagrindai. Vilnius: ISM Vadybos ir ekonomikos universitetas.
Venciūtė, D., Kušlys, M., & Mackevičienė, I. (2021). The impact of influencer marketing on purchase behaviour: The role of congruence. In A. Malter, S. M. Baker, & S. Im (Eds.), 2021 AMA Winter Academic Conference The Human Side of Marketing in an Age of Digital Transformation February 17-19 (Virtual) (pp. 801-805). American Marketing Association.
Venciūtė, D., Lukošiūtė, N., & Kušlys, M. (2021). How sustainability cues in advertising affect consumer’s trust and purchase intention: Slow vs. fast fashion. In T. W. Bradford, A. Keinan, & M. M. Thomson (Eds.), NA - Advances in Consumer Research (vol. 49, pp. 1-5). Seattle: Association for Consumer Research.
Čeponis, P., Kušlys, M., & Šarapovas, T. (2021). The impact of bank tax on lending margin. Engineering Economics, 32(3), 210-220. https://doi.org/10.5755/j01.ee.32.3.27208
Huettinger, M., Zirgulis, A., Boyd, J., Verseckaitė, E., & Kušlys, M. (2020). Pramonės 4.0 iššūkiai: Našumo, užimtumo ir integralaus augimo sprendimai. Vilnius: ISM Vadybos ir ekonomikos universitetas
Boyd, J., & Kušlys, M. (2019). Is employer-provided training increasing job polarisation? Evidence from Europe’s PIAAC survey. In Challenges of Europe: Growth, Competitiveness, Innovation and Well-being (pp. 35- 35). University of Split.
Aldošina, K., Granskas, J., Klimavičienė, A., Kušlys, M., & Šarapovas, T. (2018). Ekonomikos ir finansų užduotys su sprendimais (moksleiviams ir mokytojams): vadovėlis. Vilnius: ISM vadybos ir ekonomikos universitetas.