Dr. Martin Aubel

Dr. Martin Aubel finished his doctoral studies in Management at ISM University of Management and Economics in 2023 and currently works as Data Lead for Synthesis Consulting Group where he translates data into business insights for strategic decision making of big corporate, unicorns, and start-ups. He specializes in building tailor-made and domain specific LLM applications and leveraging  AI and GenAI capabilities for businesses.

Presently, he is also working in the LMT-funded research project “Managing social and ethical challenges in organizations in the context of artificial intelligence “ that aims to understand how AI and GenAI affect ethical and social decision making at work – both at an individual and organization level.

His doctoral research focused on anthropomorphized service robots and how they shape consumer perceptions and consumer behavior and has been presented at international conferences of the Society for Consumer Psychology and the European Marketing Association.

During his doctoral studies, Martin has also worked in the EU-funded research project “Improving Effectiveness of Nudges in Promoting Positive Health Behaviors” in an international team of researchers from ISM, University of Groningen, and KU Leuven, and taught Management Theories (B.Sc.), Public Relations (B.Sc.), and Research Methodology (M.Sc.). He moreover has supervised and mentored Bachelor and Master theses in Digital Marketing and Marketing and has been a member of the defense committee at B.Sc. and M.Sc. level.