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ISM Vadybos ir ekonomikos universitetas - bibliotekos ikona

Raminta Rimkienė

Raminta Rimkienė
Raminta Rimkienė

Visiting lecturer at ISM, ISM Doctoral student in Management, CEO and partner at Fabula Rud Pedersen Group

020484@stud.ism.lt

Courses

Integrated Marketing Communications (GRAV033)

Publications

Venciūtė, D., Rimkienė, R., & Auruškevičienė, V. (2024). Towards the development of the customer-centric online brand reputation measurement scale. In 2024 AMA Summer Academic Conference (pp. 1-4). American Marketing Association.
Venciūtė, D., Rimkienė, R., Mušeikytė, G., Baturo, D., & Yue, A. C. (2024). The age of virtual influencers: exploring the influence of virtual influencer types and their credibility on brand attitude, purchase intention and user engagement. In 2024 AMA Summer Academic Conference (pp. 1-5). American Marketing Association
Venciūtė, D., Rimkienė, R., Joye, Y., Bieliūnaitė, I., & Auruškevičienė, V. (2023). Social media presence, psychological well-being, and influencer marketing: motivations, processes, and outcomes. In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 634-641). San Francisco: American Marketing Association
Rimkiene, R., Venciūtė, D., & Auruškevičienė, V. (2023). The role of online brand reputation in improving company’s performance: An exploratory study. In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 678-685). San Francisco: American Marketing Association

Publications

Venciūtė, D., Rimkienė, R., Joye, Y., Bieliūnaitė, I., & Auruškevičienė, V. (2023). Social media presence, psychological well-being, and influencer marketing: motivations, processes, and outcomes. In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 634-641). San Francisco: American Marketing Association
Rimkiene, R., Venciūtė, D., & Auruškevičienė, V. (2023). The role of online brand reputation in improving company’s performance: An exploratory study. In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 678-685). San Francisco: American Marketing Association
Venciūtė, D., Rimkienė, R., & Auruškevičienė, V. (2024). Towards the development of the customer-centric online brand reputation measurement scale. In 2024 AMA Summer Academic Conference (pp. 1-4). American Marketing Association.
Venciūtė, D., Rimkienė, R., Mušeikytė, G., Baturo, D., & Yue, A. C. (2024). The age of virtual influencers: exploring the influence of virtual influencer types and their credibility on brand attitude, purchase intention and user engagement. In 2024 AMA Summer Academic Conference (pp. 1-5). American Marketing Association