Dr. Ricardo Fontes Correia

Visiting professor at ISM, Associate Professor at Polytechnic Institute of Bragança in Portugal, Co-founder and CEO of Sapientia Romana, Lda and Raiz Consultoria de Marketing e Gestão, Lda

riccor@faculty.ism.lt ORCID

With an academic career started in 2003 is currently Associated Professor at the Polytechnic Institute of Bragança – Portugal, and director of the Master programme in Tourism Marketing. He served as an external consultant in programs such as the European Union Agris Program and Interreg. Ricardo Correia has been involved in international research projects and concurrently has maintained strong links with the professional business world. He is the founder and CEO of marketing consulting company Raiz Consulting and has served as a consultant for the international company Deloitte & Touche.We should also emphasize his regular participation in research programs, conferences and international scientific meetings, as well as the publication of several chapters in books and articles in international journals.

Research areas

Services Marketing
Territorial and Tourism Marketing
Industrial and Regional Dynamics
Wine Marketing
Services Marketing
Networks and Industrial relationships
Tourism Branding

Teaching areas

Services Marketing
B2B Marketing
Tourism Marketing
Branding

Courses

Services Marketing (GRAV020)

Advertising and Sales Promotion (MNG245)

B2B Marketing (MNG228)

Publications

Correia, R. F., Felgueiras, P., Carvalho, A., & Venciūtė, D. (2022). Olives and touristic experiences: the case of the olive tree and olive oil museum: A volume in the Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series. In A. Pinto Borges, A. Lopes de Almeida, E. P. Vieira, R. R. Dias & P. Rodrigues (Eds.), Gastronomy, Hospitality, and the Future of the Restaurant Industry: Post-COVID-19 Perspectives (pp. 1-18). Hershey: IGI Global

Correia, R. F., Venciūtė, D., & Sousa, B. M. (Eds.). (2023). The role of brands in an era of over-information (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series). Hershey: IGI Global. https://doi.org/10.4018/978-1-6684-8351-0

Correia, R., Marinho, M., Sousa, B., & Venciūtė, D. (2022). Stakeholders’ perceptions of the communication of the territorial brand: the case of Braganca. Journal of Tourism Management Research, 9(2), 155-172. https://doi.org/10.18488/31.v9i2.3172

Aukštuolytė, J., & Correia, R. F. (2019). International career: what attracts Lithuanian talent? Journal of EU Research in Business, 1-10. http://doi.org/10.5171/2019.694610

Aurylaitė, P., & Correia, R. F. (2022). The electric car charging market in Latvia: Business recommendations for new players in the market. European Journal of Applied Business Management, Special Issue ICABM2022, 1-16

Randers, M., Correia, R. F., Venciūtė, D., & Fontes, R. (2023). Trust in influencer marketing: Factors influencing followers’ perceptions in the Baltic countries. In R. F. Correia, D. Venciūtė & B. M. Sousa (Eds.), The Role of Brands in an Era of Over-Information (pp. 1-20). Hershey: IGI Global. https://doi.org/10.4018/978-1-6684-8351-0.ch001

Venciūtė, D., Kažukauskaitė, M., Correia, R. F., Kušlys, M., & Vaičiukynas, E. (2023). The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry. Journal of Contemporary Marketing Science, 6(1), 22-45. https://doi.org/10.1108/JCMARS-08-2022-0019

Venciūtė, D., Mackevičienė, I., Kušlys, M., & Correia, R. F. (2023). The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour. Journal of Retailing and Consumer Services, 75, 1-10. https://doi.org/10.1016/j.jretconser.2023.103506

Vilkaitis, K., Jakutis, L., & Correia, R. (2022). Gaming times four: how does customer participation shape consumer brand identification during the new product creation process A conceptual model proposal. Procedia Computer Science, 204, 370-377. https://doi.org/10.1016/j.procs.2022.08.045