Dr. Yannick Joye

Dr. Yannick Joye
Dr. Yannick Joye

Senior Researcher

yanjoy@faculty.ism.ltORCIDGoogle Scholar
Dr. Yannick Joye is a senior researcher at ISM University of Management and Economics. Having a background in philosophy, and having worked at various prestigious international universities (KU Leuven, University of Groningen), his research currently focuses on the environmental psychology of consumer behavior. Yannick Joye has published in esteemed peer-reviewed journals (e.g., Psychology and Marketing, Journal of Experimental Psychology: Human Perception and Performance, Journal of Environmental Psychology, Psychological Science), and holds research collaborations with KU Leuven, Groningen University, University of California (Irvine), Radboud University Nijmegen, and others.

Research areas

  • Marketing
  • Consumer behaviour
  • Environmental psychology
  • Aesthetics

Teaching areas

  • Personal and Career Development
  • Consumer Behavior
  • Research Methodology

Publications

Joye, Y. & De Block, A. (2011). ‘Nature and I are two’: A critical examination of the biophilia hypothesis. Environmental Values, 20(2), 189-215. https://doi.org/10.3197/096327111X12997574391724
Joye, Y. & Verpooten, J. (2013). An exploration of the functions of religious monumental architecture from a Darwinian perspective. Review of General Psychology, 17(1), 53-68. https://doi.org/10.1037/a0029920
Joye, Y. S., Lange, F., Lisauskienė, A., & Makauskaitė, D. (2024). Watching (natural) beauty boosts task performance: testing the nature-as-reward hypothesis. Psychological research, 88, 1045–1059. https://doi.org/10.1007/s00426-023-01922-9
Joye, Y., & Dewitte, S. (2016). Up speeds you down. Awe-evoking monumental buildings trigger behavioral and perceived freezing. Journal of Environmental Psychology, 47, 112 – 125. https://doi.org/10.1016/j.jenvp.2016.05.001
Joye, Y., & Dewitte, S. (2018). Nature’s broken path to restoration. A critical look at Attention Restoration Theory. Journal of Environmental Psychology, 59, 1-8. https://doi.org/10.1016/j.jenvp.2018.08.006
Joye, Y., Brosnahan, D., & Piff, P. K. (2022). The geography of goodwill: Recreational engagement with nature predicts prosociality across US states. Current Research in Ecological and Social Psychology, 3, 1-7. https://doi.org/10.1016/j.cresp.2022.100067
Joye, Y., Bruyneel, S., & Fennis, B. M. (2021). Is there a “Gestalt Bias” in indulgence? Subjectively constructing food units into wholes (vs. parts) increases desire to eat and actual consumption. Frontiers in Psychology, 12, 1-11. https://doi.org/10.3389/fpsyg.2021.671299
Joye, Y., Bruyneel, S., & Fennis, B. M. (2021). Is there a “Gestalt Bias” in indulgence? Subjectively constructing food units into wholes (vs. parts) increases desire to eat and actual consumption. In Society for Consumer Psychology @ Home, 4-6, March (pp. 86-86). Society for Consumer Psychology
Joye, Y., Dewitte, S., Fennis, B., & Gineikienė, J. (2021). Savoring natural beauty can boost and buffer food impatience and desire: The moderating role of BMI. In 50th Proceedings of the European Marketing Academy, Madrid, 25-28, May (94507, pp. 1-1). Madrid: European Marketing Academy
Joye, Y., Jan Willem, B., Kösterc, M. A., & Piff, P. K. (2020). A diminishment of desire: Exposure to nature relative to urban environments dampens materialism. Urban Forestry & Urban Greening, 54, 1-9. https://doi.org/10.1016/j.ufug.2020.126783
Joye, Y., Lange, F., & Fischer, M. (2022). Does beautiful nature motivate to work? Outlining an alternative pathway to nature-induced cognitive performance benefits. New Ideas in Psychology, 66, 1-10. https://doi.org/10.1016/j.newideapsych.2022.100946
Joye, Y., Pals, R., Steg, L. & Lewis-Evans, B. (2013). Developing and testing new methods for capturing fascinating nature experiences. PLoS ONE 8, e65332.
Joye, Y., Poels, K. & Willems, K. (2011). “Evolutionary Store Atmospherics” – Designing with Evolution in Mind. In G. Saad (Ed.), Evolutionary Psychology in the Business Sciences (pp. 289-317). Heidelberg: Springer.
Joye, Y., Steg, L., Ünal, B., & Pals, R. (2016). When complex is easy on the mind: Internal repetition of visual information in complex objects is a source of perceptual fluency. Journal of Experimental Psychology: Human Perception and Performance, 42(1), 103–114. https://doi.org/10.1037/xhp0000105
Joye, Y., Willems, K., Brengman, M. & Wolf, K. (2010). The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspective. Urban Forestry & Urban Greening, 9(1), 57-64. https://doi.org/10.1016/j.ufug.2009.10.001
Aubel, M. E., Pikturnienė, I., & Joye, Y. (2021). Risk perception and risk behavior in response to service robot anthropomorphism in banking: Effects and individual differences. In 50th Proceedings of the European Marketing Academy, Warsaw, 22-24, September (pp. 1-1). Madrid: European Marketing Academy
Aubel, M., Pikturniene, I., & Joye, Y. (2022). Risk perception and risk behavior in response to service robot anthropomorphism in banking. Central European Management Journal, 30(2), 26-42. http://doi.org/10.7206/cemj.2658-0845.74
Brengman, M., Willems, K., & Joye, Y. (2012). The Impact of In-Store Greenery on Customers. Psychology & Marketing, 29(11), 807-821. https://doi.org/10.1002/mar.20566
Flores, E. C., Kelman, I., Joye, Y., Bolderdijk, J. W., Ayeb-Karlsson, S., Wutich, A., Ayalon, L., & Hickman, C. (2022). A healthy planet for a healthy mind. One Earth, 5(4), 307-310. https://doi.org/10.1016/j.oneear.2022.03.021
Venciūtė, D., Rimkienė, R., Joye, Y., Bieliūnaitė, I., & Auruškevičienė, V. (2023). Social media presence, psychological well-being, and influencer marketing: motivations, processes, and outcomes. In Proceedings of the American Marketing Association Conference, 31 July (Virtual), 4-6 August (34, pp. 634-641). San Francisco: American Marketing Association
Vohs, K. D., Schmeichel, B. J., Lohmann, S., Gronau, Q., Finley, A. J., Gineikiene, J….. Joye, Y., … Wagenmakers, E.-J., & Albarracín, D. (2021). A multisite preregistered paradigmatic test of the ego-depletion effect. Psychological Science, 32(10), 1566–158. https://doi.org/10.1177/0956797621989733
Barauskaitė, D., Vijaikis, A., Lange, F., Joye, Y., & Bolderdijk, J. W. (2024). To be good enough: the positive effects of nature on body image perceptions and (consumer) decision making. In Book of Abstracts of the 28th International Conference Association People-Environment Studies, July 2-5 (pp. 37-37). Barcelona: International Association People Environment Studies.
Joye, Y., Lange, F., Barauskaitė, D., Vijaikis, A., & Bolderdijk, J. W. (2024). A choice experiment into the reward value of viewing natural environments. In Book of Abstracts of the 28th International Conference Association People-Environment Studies, July 2-5 (pp. 37-37). Barcelona: International Association People Environment Studies.