Advertising and Sales Promotion (MNG245)

Advertising and Sales Promotion is your ticket to understanding the exciting world of advertising in today’s digital age. In this course, you’ll explore how advertising works, from creating eye-catching campaigns to using social media and new technologies. You’ll learn by analyzing real ads and hands-on projects, giving you the skills to craft compelling messages that stand out in today’s crowded media landscape. Get ready to unlock your creativity and be part of the ever-evolving world of advertising!

• Identify different forms of advertising messages that businesses use to reach their target markets.
• Describe a variety of execution frameworks available to advertisers.
• Create an advertising strategy that employs an appropriate mix of message objectives and methods.
• Understand the use of integrated marketing communications (IMC) in advertising.
• Create an IMC promotional plan using various elements of the promotional mix.
• Apply critical thinking and problem solving skills in a changing environment.
• Evaluate alternative methods for measuring promotional program effectiveness.