Business Research Methods (MNG165)

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Course goals

The main goal of this course is to impart knowledge and skills necessary for conducting and evaluating business research. The course will begin with the introduction to the fundamental principles that underlie approaches to research and the practical implications of these principles, including formulation of research questions, concepts of validity and reliability, and issues of research ethics. We will then proceed to unpack the main qualitative and quantitative methods used in business research. Conducting their own research projects will help develop students’ practical research skills, and analysis of published research and other students’ research projects will sharpen their ability to critically evaluate the information coming from research conducted by others. Presentation of their own research findings and discussion of others’ research will also serve to refine the students’ presentation and communication skills. Students who have successfully completed the course and all its assignments will be able to define the research question, formulate the research design, choose the appropriate methods for data collection and analysis, present and apply their findings, and critically evaluate other researchers’ output. Finally, the skills and knowledge gained in this course will also be employable during the preparation of BA theses.

Course results

  • The student is able to understand the purpose and scope of empirical research.
  • The student can identify and understand potential ethical, empirical and analytical problems plaguing the research process and ways to overcome them.
  •  The student is able to identify a business problem/ need, translate it into a research question, and design an appropriate way to answer it.
  • The student is able to formulate empirically testable hypotheses and choose the most appropriate tools for testing them.
  •  The student is able to identify and understand the main qualitative and quantitative methods of business research, their advantages and disadvantages and appropriate application areas.
  • The student develops skills in choosing suitable case studies, sampling, measurement, questionnaire and interview guide design, conducting interviews and surveys, leading focus groups, processing and analyzing collected data.
  • The student is able to communicate research findings and their implications in a clear and well organized way, both orally and in writing.
  • The student is able to critically evaluate the quality of own and other people’s research findings and the process used to obtain them.
  • The student is able to work as a member of a research team, communicate, share tasks, and keep themselves and teammates accountable for their performance throughout the process of conducting research.