Digital Business Models (MNG254)

Program code:

MNG254

ECTS:

3

Teaching language:

English
Download course syllabus

Course description

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Course goals

The course aims to give students the comprehension of requirements to a business model from established business community entities such as investors, key partners, and staffs. The course covers several key elements of a business model through design, planning and execution. Each component leaves the student with a reusable kit for a future business modelling and creation.

Course results

  • To be able to define business models and understand their core components.
  • To be able to evaluate entrepreneurship and human capital needs for the business model.
  • To be able to understand business funding sources, properties and process.
  • To be able to evaluate chosen business model revenue, costs and capital need.
  • Develop critical thinking ability and problem-solving skills through experiential learning.