Digital Business Models (MNG254)

.

The course aims to give students the comprehension of requirements to a business model from established business community entities such as investors, key partners, and staffs. The course covers several key elements of a business model through design, planning and execution. Each component leaves the student with a reusable kit for a future business modelling and creation.

• To be able to define business models and understand their core components.
• To be able to evaluate entrepreneurship and human capital needs for the business model.
• To be able to understand business funding sources, properties and process.
• To be able to evaluate chosen business model revenue, costs and capital need.
• Develop critical thinking ability and problem-solving skills through experiential learning.