Bachelor Thesis (MNG266)

The Final Bachelor Thesis (FBT) is an independently prepared thesis that summarizes the knowledge, abilities, and skills acquired in the course of studies and serves as the basis for the entrepreneurship and innovation qualification awarded.

• FTB is focused on three main research fields:
  • Start-up business development. Students have to write the FBT about start-ups that they have established. They would like to scale the business or prepare a market entry strategy, team development strategy, new product development, etc. The final direction of start-up development will be decided together with the supervisor.
  • A student works in the company (preferably a technological company, but it could be any, e.g., advertising agency, audit company, market research company, etc.) and analyzes the activity of the company and solves a problem related to the improvement of any process within the company, related with working area. The student provides improvement suggestions and validates possible solutions.
  • The student focuses on Entrepreneurship and innovation ecosystems and improving the specific problems in this area. The student collects data and makes analysis with the main stakeholders of the ecosystem and provides improvement solutions (the research areas could be venture business networks, entrepreneurship fostering systems, etc)

• To be able to define the research problem and the main goals of a thesis in a concise way. Be able to integrate the theoretical knowledge obtained in the bachelor studies.
• Be able to apply the knowledge to identify a start-up or business relevant problem. To be able to perform a review of academic literature and other sources, relevant to the problem-area and the main goals of a thesis.
• To be able to prepare and conduct (on an individual basis) empirical research to suggest managerial solutions. Be able to present a testable hypothesis, consistent with assumptions derived from situation analysis.
• Be able to collect quantitative and/ or qualitative data and perform appropriate empirical analysis to solve the research problem.
• Be able to formulate, select, analyze and generalize the information relevant for managerial solutions. Be able to demonstrate proficiency in analysis, validation of the solutions.
• Demonstrate ability to present findings of the thesis to an academic community of peers and defend the thesis in front of a faculty panel.