Marketing Agency Lab (MNG294)

Marketing Agency Lab is a hands-on course created to provide students with practical experience and a deep understanding of how marketing agencies operate. By working on real-company cases, students will gain insight into the diverse roles and functions within an agency, from strategy to creative development. Through projects and guided mentorship, participants will not only enhance their marketing expertise but also develop essential teamwork and problem-solving skills. This course bridges the gap between theory and practice, preparing students for the dynamic challenges of agency life.

Note: To enroll in this course, students must have a GPA of 8 or higher. The attendance in this course will be mandatory.