Continuous Business Development Project II (MNG257)

The main aim of the course is to focus on building a solution to a specific issue, in the form of a product or service company concept. The course focuses on the practical application of theory, models, tools in the process of new ideas search and problem analysis. The course is based on Silicon Valley best practices and practical approaches. It provides basic understanding and skills needed for initial business start.

• The student can envision and articulate the resolution to some portion of a complex global problem that will become their business concept.
• The student demonstrates their ability to present the concept orally and manage the Q&A discussion around said concept.
• The student can assess risks associated with specific decision(s) tied to their business concept
• The student demonstrates use of repeatable process(es) to collect and understand market feedback and apply to decisions on their business concept.
• To effectively and powerfully communicate using multimodal communication tools and channels (written, oral, video, graphic) with professional and other audiences.