Continuous Business Development Project III (MNG261)

The primary objective of this course is to emphasize the development of a prototype or minimum viable product that caters to the prevailing market demand and customer needs. Practical application of theories, models, and tools, coupled with valuable feedback from mentors, forms the core of the curriculum, enabling students to create viable business solutions or demo projects. The course revolves around active mentorship and dedicated workshop sessions, specifically designed to assist students in overcoming key obstacles encountered during the idea development process.

• The students are empowered to design a core business concept aimed at addressing prevalent customer problems effectively.
• The students showcase their proficiency in presenting the concept to mentors and investors, effectively articulating the key challenges and requirements for further development.
• The students have the capability to evaluate the primary risks associated with specific business ideas and adapt existing projects in response to market needs.
• Students acquire the competence to develop a Minimum Viable Prototype (MVP) and gather essential feedback from potential stakeholders.