Continuous Business Development Project IV (MNG262)

In this course, the primary emphasis is on the development of a prototype or fundamental product that aligns with the preferences and demands of customers in the market. Practical exposure to real-world tools is provided to assist students in crafting viable business solutions or creating demonstration projects. The core components of the curriculum encompass immersive, hands-on workshops, designed to empower students in overcoming challenges encountered during the process of refining and shaping their innovative ideas.

• The students are empowered to design a core business concept aimed at addressing prevalent customer problems effectively.
• The students showcase their proficiency in presenting the concept to mentors and investors, effectively articulating the key challenges and requirements for further development.
•  The students have the capability to evaluate the primary risks associated with specific business ideas and adapt existing projects in response to market needs.
•  Students acquire the competence to develop a Minimum Viable Prototype (MVP) and gather essential feedback from potential stakeholders.