Publikacijos

Setkute, J. (2016)

In search of digital marketing success: critical success factors of digital marketing communication strategies for oil and gas B2B SMEs

In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2016, 4-7 July 2016, Northumbria University

Setkute, J. (2018)

Digital marketing communications: a case of oil and gas industry B2B SMEs

In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2018, 2-5 July 2018, University of Stirling

Setkute, J. (2018)

The use of digital marketing communication channels: a longitudinal observation of oil and gas B2B SMEs

In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2018, 2-5 July 2018, University of Stirling

Setkute, J. and Kurtzke, S. (2019)

The use of websites as a digital marketing communication channel: a case of B2B SMEs

In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2019, 1-4 July 2019, Regent’s University London

Kurtzke, S. and Setkute, J. (2020)

SME ICT marketing impact: a new conceptual model

In proceedings for European Marketing Academy Conference 2020

Kurtzke, S. and Setkute, J. (2021)

Analytics capability in marketing education: a practice-informed model

Journal of Marketing Education, 43(3), 298-316

Kurtzke, S. and Setkute, J. (2022)

Practice-informed marketing education: a new approach to teaching digital analytics to marketing students

In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2022, 5-7 July 2022, University of Huddersfield.

Setkute, J. and Kurtzke, S. (2022)

Small tourism firms’ use of marketing technology in the post-Covid Era: the case of Ireland and Scotland

In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2022, 5-7 July 2022, University of Huddersfield.

Setkute, J., Kidney, E. and Murphy, L. (2022)

From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world

In proceedings for Academy of Marketing Annual Conference & Doctoral Colloquium 2022, 5-7 July 2022, University of Huddersfield

Setkute, J. and Dibb, S. (2022)

“Old boys’ club”: barriers to digital marketing in small B2B firms

Industrial Marketing Management, 102, 266-279