Publikacijos

Mahmoud, A. B., Reisel, W. D., Fuxman, L., & Hack-Polay, D. (2022)

Locus of control as a moderator of the effects of COVID-19 perceptions on job insecurity, psychosocial, organisational, and job outcomes for MENA region hospitality employees

European Management Review, 19(2), 313-332

Mahmoud, A. B., Grigoriou, N., Fuxman, L., Reisel, W. D., Hack-Polay, D., & Mohr, I. (2022)

A generational study of employees’ customer orientation: a motivational viewpoint in pandemic time

Journal of Strategic Marketing, 30(8), 746-763

Mahmoud, A. B., Berman, A., Tehseen, S., & Hack-Polay, D. (2022)

Modelling Socio-Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time

In P. Keikhosrokiani (Ed.), Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era (pp. 169-191)

Mahmoud, A. B., Ball, J., Rubin, D., Fuxman, L., Mohr, I., Hack-Polay, D., Grigoriou, N., & Wakibi, A. (2022)

Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations

Journal of Marketing Communications, 28(8), 864-888

Hack-Polay, D., Mas, F. D., Mahmoud, A. B., & Rahman, M. (2022)

Barriers to the effective exploitation of migrants' social and cultural capital in hospitality and tourism: A dual labour market perspective

Journal of Hospitality and Tourism Management, 50, 168-177

Fuxman, L., Mohr, I., Mahmoud, A. B., & Grigoriou, N. (2022)

The new 3Ps of sustainability marketing: The case of fashion

Sustainable Production and Consumption, 31, 384-396

Opute, J. E., & Mahmoud, A. B. (2023)

What sort of collective bargaining is emerging in Nigeria?

Personnel Review, 52(1), 166-182

Mahmoud, A. B., Mohr, I., Grigoriou, N., & Ball, J. (2023)

Breathing Life into Marketing Scholarship Through Creativity Learning and Teaching

In D. Stottlemyer (Ed.), Creating Motivational Online Environments For Students

Mahmoud, A. B., Kumar, V., Fuxman, L., & Mohr, I. (2023)

Climate change risks, sustainability and luxury branding: Friend or a foe

Industrial Marketing Management, 115, 57-68

Mahmoud, A. B., Berman, A., Reisel, W. D., Fuxman, L., Grigoriou, N., & Tehseen, S. (2023)

Entrepreneurial Marketing Intentions and Behaviours among Students: Investigating the Roles of Entrepreneurial Skills, Entrepreneurial Self-efficacy, and Family Business Exposure

International Review of Entrepreneurship, 21(1), 123-148