Publikacijos

Mahmoud, A. B., Berman, A., Reisel, W., Fuxman, L., & Hack-Polay, D. (2024)

Examining generational differences as a moderator of extreme-context perception and its impact on work alienation organizational outcomes: Implications for the workplace and remote work transformation

Scandinavian Journal of Psychology, 65(1), 70-85

Mahmoud, A. B. (2024)

Exploring the public's beliefs, emotions and sentiments towards the adoption of the metaverse in education: A qualitative inquiry using big data

British Educational Research Journal, 50(5), 2320-2341

Mahmoud, A. B. (2024)

Digital Marketing Analytics in Sports

In A. Mansurali, P. M. Jeyanthi, D. Hack-Polay, & A. B. Mahmoud (Eds.), Sports Analytics: Data-Driven Sports and Decision Intelligence (pp. 55-74)

Mahmoud, A. B. (2024)

Analysing the public's beliefs, emotions and sentiments towards Metaverse workplace: A big-data qualitative inquiry

Acta Psychologica, 250, 104498

Mahmoud, A. B. (2024)

Aging in the Digital Age: Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population

Journal of Macromarketing

Javed, T., Zhao, X., Mahmoud, A. B., Fuxman, L., & Houjeir, R. (2024)

Promoting social justice and women's rights: Mitigating the negative impacts of large hydropower projects on tribal women in the Hindu Kush Himalaya region

Environmental Development, 50, 101001

Javed, T., Mahmoud, A. B., Yang, J., & Zhao, X. (2024)

Green branding in fast fashion: examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception

Corporate Communications: An International Journal, 29(6), 915-934

Mahmoud, A. B., & Mahroof, K. (2025)

The Proof is in the Pudding: Public Beliefs, Emotions and Sentiments on Drone Deliveries in Extreme Contexts

European Journal of Marketing

Venciūtė, D., Lukošiūtė, N., Correia, R. F., Meneses, R., & Kušlys, M. (2025)

Leveraging sustainability cues in fashion advertising: comparative insights from Lithuania’s slow and fast fashion markets

European Business Review, 1-35

Venciūtė, D., Correia, R. F., Kušlys, M., & Abromaitė, Š. (2025)

Unveiling the power of culture: a catalyst for tourism growth in OECD countries

Journal of Policy Research in Tourism, Leisure and Events, 1-13