Rūta Lapinskienė
I possess 15 years of multifunctional experience in strategic management, legal, HR and marketing functional leadership, cross-functional collaboration, and international project management. My professional journey began in law, specialising in corporate governance, risk management, M&A, and negotiations—a skillset I leverage to this day. Subsequently I transitioned to business, occupying C-level roles in marketing and HR and serving on boards both nationally and internationally. My passion lies in employer branding, which I dissect academically and practically.
Teaching areas
- Organisational Behaviour
Publications
Venciūtė, D., Gintalė, G., Lapinskienė, R., & Correia, R. (2024). Sustainability and beyond: Decoding the influences of corporate social responsibility on employer brand attractiveness. Cogent Business & Management, 11(1), 1-15. doi:10.1080/23311975.2024.2429799